Graphic

This course combines practical and theoretical concerns related to letterforms, fonts, type, and typography, and applies them to creative outcomes. Students will learn how typography evolved from basic symbols to the present day of sophisticated fonts and letterforms. Students will discover the fundamentals of working with type including the building blocks of type, the typographic measurement units, and typefaces for both classical and modern fonts. Outcomes will demonstrate the creative potential of innovative typographic practice, as well as a solid foundation of functional typography, its place, and its importance in visual communications and graphic design.

This course delves into the advanced workflow, production, and integration opportunities in raster-design software. Students will learn advanced photo editing techniques, raster-based art creation, mobile design, and additional functions within the program. The course addresses new technical skills while focusing on problem-solving and recognizing key concepts. Students will refine their ability to apply perspective, scale, proportions, contrast, colour, light, and shadow, and their roles in producing realistic photographs. Combining theoretical knowledge with hands-on projects, the course encourages students to push the boundaries of their creativity. By the end, students will have comprehensive portfolio pieces showcasing their advanced skills in Adobe Photoshop.

This course combines technical lessons on digital cameras and related technology with guidance on crafting bespoke outcomes and beautiful imagery. Students will explore photography as a record, narrative, and illustration, focusing on both artistic and commercial strategies and techniques. The course will help students develop compositional and photo-illustrative skills, exploring street and exterior subjects to capture public narratives and editorial records. As students enhance their technical skills and creative approaches, they will apply these in advanced design solutions, including advertising, product photography, and fashion editorials.

This course builds on the foundations established in Term 1, enhancing students' skills in visual design and illustration fluency in vector design and integrated vector visualizations. The focus is on developing professional-level vector illustrations across various styles tailored to each student’s professional aspirations. Technical competencies will be taught alongside art direction, market research, and creative approaches to vector design software. Additionally, students will learn to work fluidly between vector, raster, layout, and moving media software by applying their knowledge of integrated software design.

This course guides students through robust typography and layout design software, emphasizing functional design over fluid or theoretical concepts. Using industry-standard composition software, students will learn to apply design principles to create innovative layout designs for various development, prototyping, and output stages. The course places particular emphasis on developing professional workflows and organization, both within digital files and in relation to outputs. This includes the applied use of unique tools such as in-project style guidelines (paragraph, character, and object styles), multi-lingual dictionaries, language style guidelines, typography, and other crucial considerations for layout design.

This course explores problem-solving through synthetic and analytic methods, applying human-centred design to address specific design challenges faced by real-world audiences. Emphasizing design thinking techniques and tools, students will learn to conceptualize, ideate, and navigate the design process. This course integrates research, problem-solving, project development, and critical thinking, encouraging creativity to develop original solutions with a focus on audience and user experience. Students will work on projects that explore UI/UX and adapt to shifting client expectations, demonstrating their ability to illustrate unique concepts. They will also prepare for case studies by maintaining a professional project book.

This course lays the foundation for strong art direction and content generation, essential elements in design-led publication creation. Students will be introduced to the basics of layout and planning for both print and online editorial media, covering the full spectrum of publication planning and implementation. The course focuses on designing publications that seamlessly integrate grids, typography, graphics, and colours through art direction processes, while also addressing common printing and publication challenges. Topics covered include design conceptualization and ideation for various outputs, subjects, and audiences. Technical aspects such as wire framing, planning, style guidelines, single and multi-page documents, master layout pages, colour palettes and libraries, style sheets, and the use of tables and charts will be explored in depth.

This course explores the importance of workflow, technique, and technical construction methods in digital layout design. While the primary focus is on technique, the critical processes of research and development for studio projects will also be explored and supported. Topics include specific applications of layout, grids, typography, and information design. Additionally, students will learn automation workflows and design criteria for print, interactive, online, and mobile design applications, along with their integration. The course balances professional workflows, project management, and file management with practical applications. These include information visualization, style guides, rule books, and other requirements for developing professional-quality, technique-focused projects.

This course introduces the fundamental aspects of package design, including typical materials, design processes, and production decisions. It also covers current trends and issues in packaging. Through case studies, students will learn to combine creative design concepts with material choices to develop innovative packaging solutions. The course emphasizes the importance of user experience and explores packaging as both an individual design element and a component of a cohesive, holistic project.

This studio-driven course focuses on developing branding and corporate identity systems, ranging from small local identities to large international brands. Students will learn about the processes and considerations involved in designing corporate logos, selecting colours, choosing typefaces, creating symbols, and developing branding elements, stationery, and other collateral materials. The course includes case studies of prominent companies and brands, illustrating how graphic design has shaped their corporate identity systems.

This course emphasizes branded storytelling and narratives to recognize the strategic role of advertising, its creative potential, and its integration with other forms of design. Students will explore the role of graphic design in advertising by examining current trends in promotion and marketing, target markets, consumer behaviour, visual stimuli, advertising theories, strategies, and product placement. The course will also address the challenges involved in designing contemporary advertising collateral. Students will learn to meet deadlines, present professionally, and maintain attention to detail.

This course focuses on producing motion media projects using industry-standard software. Students will learn fundamental animation principles, including timing, movement, and keyframes. The course covers video and motion graphic integration, compositing, camera tracking, and professional workflows. Through practical exercises and projects, students will explore motion design principles such as spacing, timing, and rhythm, and develop skills in visual storytelling and animation techniques.

This course provides students with the essential communication skills needed to thrive in the graphic design industry. It focuses on developing both written and oral communication abilities, as well as other "soft skills" crucial for professional success. Students will engage in practical exercises to enhance their ability to articulate ideas clearly, present their work effectively, and interact professionally with clients and colleagues. The course also addresses strategies for effective teamwork, problem-solving, and adaptability in the workplace.

This course introduces the fundamentals of website design and development. Students will learn about the structure and components of code-based languages, such as HTML and CSS, and website programming, such as JavaScript. The course will focus on learning to work with text, tables, tags, images, forms, hyperlinks and script to design, and create a fully functional interactive website. UI / UX Design (48 Hours

This course introduces the fundamentals of UI/UX design and explores the role that graphic designers play in shaping user experiences. Students will delve into the principles of designing meaningful and effective interfaces using colour, typography, size, shape, and imagery to ensure clarity and consistency. Through hands-on projects and real-world examples, students will develop practical skills and gain valuable experience in both UI and UX design, preparing them for professional roles in the field. By the end of the course, students will be able to create functional and aesthetically pleasing interfaces that enhance user interaction and satisfaction.

This course delves into the strategic role of graphic design in advertising across digital and mass media platforms. Students will create effective layouts for various screens, applying design principles such as balance, contrast, and harmony, and exploring the relationship between brand and design layout in print and online media. The course covers current trends in promotion and marketing, target market establishment, consumer behaviour, visual stimuli, and advertising strategies. Emphasis is placed on meeting deadlines, professional presentation, and attention to detail in advertising collateral design.

This course explores the creative and technical possibilities of motion graphics, focusing on key concepts like motion theory, design principles, and composition. Students will learn advanced animation techniques, along with the fundamentals of visual effects and timing. The course covers rendering for various media platforms and emphasizes the development of advanced skills in the Motion Graphics industry. Through handson projects, students will apply these techniques to create dynamic visual compositions, incorporating animation, compositing, and other essential motion graphics techniques.

This course provides an introduction to becoming a Freelance Graphic Designer, focusing on essential skills and qualifications. Students will learn about establishing a sustainable design practice, including client relationships, pricing, proposals, and billing. The course also covers the rules for professional conduct, emphasizing professional standards, legal responsibilities, intellectual property rights, and ethical considerations. Additionally, it includes practical knowledge for administering a design consultancy, such as business planning, financing, regulatory compliance, and business succession planning.

This course is designed for students with foundational knowledge from Web Design I, focusing on understanding the complete design process from concept to completion. Throughout the course, students will explore advanced techniques in research, information architecture, wireframing, prototyping, and creating responsive websites. Emphasis will be placed on developing user-centered designs and using Content Management Systems (CMS). By the end of the course, students will have designed and built a fully functional, responsive online portfolio website.

This course is designed to prepare students for transitioning into the professional world by outlining industry expectations. Students will create and refine design pieces according to industry standards to include in their final digital portfolios. The course will focus on various approaches to developing a digital portfolio, helping students stand out in their field. At the end of the program, students will present a professional digital portfolio, showcasing design work completed both in school and externally, if applicable, to a panel of peers, faculty, and industry experts.