On Thursday, September 12, our Fashion Design students and 20 models — featuring a mix of current students, friends, and other volunteers that were chosen to showcase their latest designs — strutted through Pacific Centre mall and performed a flash mob dance routine to raise awareness for Covenant House Vancouver.
This volunteer-led event started at precisely 5:00pm with a catwalk through Holt Renfrew, which enabled a backdrop of world-renowned designer clothing, and concluded in the northeast corner of Pacific Centre, in the atrium.
Attracting a decent-size crowd, the models strutted through the atrium, two at a time, and broke out into a choreographed dance. Watch VCAD's flash mob here.
According to Fashion Design instructor, Julie Berg, the future of the fashion industry requires disrupting.
“There are social and environmental implications to how the fashion industry currently does business, and we have an urgent responsibility to create a new way of looking at fashion,” she says.
When asked what sparked this inventive approach to display the latest in fashion, while also raising awareness for a meaningful cause, Julie said “the status quo needs to change, and the only way that can happen is to empower the change makers (the students) and find ways to make an impact.”
Founded in 1997, Covenant House offers an exit from life on the street, opening its doors to homeless youth between the ages of 16-24.
As youthful students of VCAD, the Fashion Design program was enthusiastic to shine the spotlight on social issues that need addressing – in this case, youth helping youth. Find out how you can help Covenant House Vancouver.
A big shout out to our fashion designers, models, photographers, videographers, and make up artists who participated in this remarkable, volunteer-led event!