YOUBIN

The project all in ONE. Group project: HUSK - Game app JOURNALIZE - Mental health dairy Character design project: PPODONG-E RAINCOUVER Capstone project: NU SUSHI BAR Milestone project: DALBAM Oldwork project: O'GBIN

The character’s name is Ppodong-e, which comes from the word chubby. This pig character is inspired by one of the zodiac animals and is designed for emoticons. The birth of this character came to mind when Amber’s mother complained about the use of emoticons. Surprisingly, according to the data, when people buy emoticons, they think that money is a waste or that there is no need to buy them. No matter how cute the character is, it is purchased to use it, but it shows many complaints about using only three to five of the 30 characters. So, found the words and expressions that people used often and designed them based on them. Furthermore, we designed it so that they could explain it only with pictures. For example, it is possible to substitute for an emoticon that is eating rather than writing that it is eating. The age available is for all ages, but the target audience ages 25 to 35.

Raincouver Gelato is a small gelato house. Their signature character design is a cute droplet character, which consists of four basic characters. And also designed goods based on the character. Goods can be purchased online or directly.This design will make the children happy and exciting not only eating gelato but also choose a character wrap or cup with the gelato. Target audience are children aged 7 to 12. The Character design rationale: This character is based by raindrop the season of raining in Vancouver. Original character is “RAINCOUVER” and other design is based by the mood on a rainy day. For example “MR. MOUSTACHE” are remind of coffee on a rainy day or “YELL-LANG” listen music on a rainy day. Target audience are children age 5 to 12.

The idea of the app comes from a board game I played at school when I was younger, and I still play it with my roommates using an online platform. Amber and I decided it’s a good idea to design a game app for it. Currently, there ARE mobile apps for the game in the market, but they are not immersive, as they do not have a setting or storyline which is crucial for world-building. The objective is to make one that has storytelling and role-playing elements, so that it invites even those people who are new to the game and do not know what the game is about. Each game is pretty short, so it may also attract people who do not like games that take up a lot of time. And is a group project with JANICE HUI.

Journalize is a mental wellness diary app, designed taking in consideration of people who are experiencing the feeling of isolation and emotions that are not resolved, especially at this time where Covid is still impacting the society in many ways. The app’s central idea revolves around where people’s emotions and feelings are like streams, but eventually converge into a river, where feelings are shared, connected and understood, and at the end it goes into the ocean, uniting as a whole that could turn into power. The app is designed to help people organize their thoughts and feelings, and sharing them to people who may have experienced similar things and share compassion. Group project with JANICE HUI

The project is a re branding of Nu sushi bar. The logo reminded the store of a famous salmon jumping on the water and added two different waves, one with a solid green colour in the meaning of nature and the other with a solid blue colour reminiscent of the sea. The logo’s “NU” is designed after the shape of waves and when a fish jumps. The target audience is family, office workers, and drivers aged 25 to 30. There are also stickers on the stationary. It has two colours, black and white, and it will be a good point for an envelope with a simple design. The reason why the menu and other advertisings are drawn out as an illustration is that it can revive the warm sensibility of hand illustration and draw differentiated concepts. It can also give people pleasure, and unlike in the photography, they can imagine the food how they will be and more likely to be universally appealing and can help communicate the restaurant’s personality.

The concept of this design is to create a language in a three-inch X 3.5-inch rectangle. The basis of this design was based on the writings of Star Wars movies, fantasy movies, and old movies, and it made it both present and refreshing. This design is designed to draw lines rather than circular shapes. It is easy to draw, easy to memorize, and easy to read. The drawback is that the design consists of lines, so the length of the lines and the lines must be drawn out one by one, but the advantage is that it will be easy to make a stamp like plate

Dalbam is a Korean Pub. This logo combines the meanings of Dal = moon and Bam = night; moreover colour of the logo is from the blue of the Korean flag. The design of this logo has a story that people used to enjoy drinking while looking at the moon in Korea. Through this design, It can arouse customers’ interest. Target audiences range from 19 to 35, Koreans who have homesick. Furthermore, who wants to experience Korean culture and is interested in Korean culture.

Tteokjip is a Korean rice cake shop. The design of the logo is a field of golden rice. That is the reason why the logo is gold in colour. This design can give the customer that Tteokjip is using Natural ingredients. Rice cakes are mainly made by steaming and crushing non-glutinous rice or other grains or by steaming them with powder. In general, rice is used as the main ingredient. However, potato starch or other grains are used, and various ingredients are added to add taste and shape. The target audience is families, Korean who live overboard and of all ages.

Food toon is a webtoon app for Food cartoons. The design of the app is simple for the users to use. This app is not just to read but also gives the recipe and information of the food. Furthermore, this app can capture the reader’s heart with a unique picture style and enjoy the story development—target audience range 10 to 25 furthermore Students and interested in food. The language will include English, Korean, and Japanese.

Queen Elizabeth Theater is a place for musicals and live performances. Theater Footlight inspired the logo’s design. There are two colours, black and white. The reason is that many posters and pamphlets have various colours, so can make better use of by making the logo simple. The target audience is 20 to 60 years old, which Upper-Class no nobility and the Lower Class commons.

Tantrum 666 is an Energy drink. The design was inspired by three classic movie monsters active at night. There are three designs: A cape symbolizes red and vampire, Frankenstein monster symbolizes green and paler of the skin, and Werewolf ears symbolize brown. Through this design, the audience knows the flavour by colours and the monsters. Furthermore, they can enjoy imagining monsters too, drinking energy drinks. The target audience ranges from 15 to 25 years old moreover related to the Halloween season, nightclub goers, young adults who are active at night.

The O’GBIN Is a Korean liquor Soju. This design was for gifts and international Soju drinkers. It will increase value and have a strong advertising effect. The design of the label shows the sky with snowfalls. The brand is meant for advertising gift packaging sold at the airport, duty-free and Asian liquor stores. Various flavours are there, and soju cups can be received when purchased as a set—target audience range from 19 to 25 furthermore Canadian and international people who visit Canada.

Innisfree is a Cosmetic brand using arrange products uses fruits flavours from Jeju Island. The design of the logo represents anti-ageing. It is taken from DNA symbol and a drop essence from Jeju Tangerines. Jeju Tangerines are the specialty of Jeju Island and there are Cheonhyehyang, Hallabong and more are famous in Jeju Island. Colour of the design invoke from Jeju Tangerines. Through this Design, the customer recognizes the products are about anti-ageing more accessible. Target audience range from 30 to 60, Furthermore all gender and older people where skin care is more of the concern.