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404 Bug Club is a conceptual modern internet cafe with a social awareness focus. This is a cafe that sells coffees and food like a traditional coffee shop, but also has computers and wifi and access to gaming devices and everything online. Part of the proceeds from this cafe are donated to various communities that are disadvantaged by not having regular access to the internet and online services. This project was completed as a team with Ashley Ross and Enry Smith. The vibe and style for the identity and branding of this cafe is very nostalgic to the 90’s with bright neon colors, geometric shapes, hard drop shadows, and grid lines. Old style computer windows stacked on top of one another like pop-ups are a prominent feature used throughout the brand to tie the pieces together. The name 404 Bug Club comes from the error message you get when a link is broken on the internet and you can not get access. The focus of the cafe is to help those in need to always have access to the internet and its services as they have become such an integral part of our everyday lives

A rebranding project for Keto Caveman Cafe in Vancouver, BC. The branding and collateral package created for Keto Caveman Cafe consists of a new logo, business card, letterhead, envelope, loyalty card, product labels, packaging materials, full advertising campaign, web design, and a digital application design. These elements were designed to create a consistent and recognizable image for the brand across all of its major distribution channels and to increase the instances in which their target audience is exposed to these branded elements.

Over the last 55 years Vans has had enormous success creating quality products and marketing them to a specific niche market. The company’s roots and popularity have always been in action sports with a focus on skateboarding, snowboarding, surfing, and BMX. In the past these activities have been very male dominated, but as time passes more and more females and gender non-binary youth are showing interest and beginning to participate. The company needs to rebrand in order to reflect this shift and support an ever changing youth culture. Vans has significant presence and influence in these action sports and would like to use this re-branding as an opportunity to position the company and their action sport cultures to be gender neutral so that they can influence a growth in the overall market and empower more and more young people to live a life of self-expression and be their true self.

A re-branding and identity system for The Junction Pub. The Junction is a lively LGBTQ+ bar in the heart of Vancouver’s Davie Street Village. The establishment has recently undergone structural renovations and is focused on repositioning themselves within their target market as a safe space that is committed to showcasing queer entertainment and providing an environment where members of the community can come together to eat, drink, and socialize. To establish the brands new identity and reinforce it consistently with every customer interaction the project includes a standard collateral package, new menus, packaging containers for take-out, and branded materials such as coasters, stir sticks, and napkins.

Many people either choose to follow a low carb low sugar diet, or are required to do so due to medical conditions and it is very hard to find these options in traditional stores. This branding and identity system helps boniloo bakery to fill the gap in this niche market and grow awareness of their products and service within the target market. The bright pink color and playful tone of the illustrations ties all of the elements together and reinforces the brand at every customer interaction. Boniloo is for people who live in Vancouver and surrounding areas who have a sweet tooth and love desserts, but who are unable to eat traditional sugar and are comfortable ordering food items online for delivery.

Queery Magazine is an LGBTQ+ publication. There are so many members of this community that are in need of visibility and representation. The publication provides these individuals with pop culture that they can relate to and a space for them to showcase their art, access health services and information, and feel supported by their peers. The magazine advertises and supports LGBTQ+ run and owned local businesses and is a beacon for upcoming shows and events. All of these services and information are gathered together into one convenient place and strung together with entertaining articles and tons of visual stimulation.