Meoq is a skateboard clothing brand. Its1960s inspiration creating bright and colourful psychedelic designs, lively illustrations, and patterns set it apart from other brands. As Meoq is new, the company needs to gain recognition and attract customers. By putting a new twist of design on traditional skate wear, Meoq opens a new perspective on skateboarding. Many teenagers who feel connected to the hippy era while expressing themselves through skateboarding, could benefit from Meoq and their offerings.
My Own Collection is a bohemian clothing store that is made for people that express they are beyond mainstream. As My Own Collection is located in a small town known as Quesnel, BC, choices can be limiting for clothing in Quesnel. The store carries a wide variety of different clothing pieces that changes by season, leaving many options available while shopping any time of year. The rebrand is inspired by the unique patterns and designs featured in the products that are available in the store. Consisting of intricate patterns and natural toned colours. Which allows it to be connected to the business on a personal level.
Large merchandise tags used for clothing. The smaller tags are used for smaller items such as rings, necklaces, and bracelets
Crystal cards are used to display with the crystals. Which can serve as a card to inform what crystal is being presented
The print ad would be featured in the Prince George Citizen newspaper that is located in Prince George, BC. The second print advertisement follows the message of “Beyond Mainstream.” My Own Collection is targeted towards a niche market that involves people that go outside of the box when it comes to clothing
The first print advertisement will be featured in the Cariboo Observer newspaper. The print advertisement displays the message “originality, authenticity and sincerity.” Which connects to the mission statement the business has created giving it a sense of mission marketing
The print ads will be created into mail out cards that can be mailed out and placed into mailboxes. The Third print advertisement is inspired by the message “All Things Different.” With incorporating ht email out card, it demonstrates local marketing. As card is exclusive to the Quesnel area. When shopping in My Own Collection, all the clothing is individual different piece by piece. The clothing can vary in colour, pattern, and style. Making all clothing articles differ from each other.
All digital ads will be featured on Facebook. The digital advertisement features a product shot and persuasive advertising with one of the popular summer items, the reversible wrap skirt. Following up with a description of the personality the skirt displays.
The digital advertisement follows the same design layout as the other digital ads. From the lace ruffles along the hood and sides of the vest, to the small clips featured along the middle, to the small lace flowers on the belt piece on the vest, the item itself is a intricate piece that stands out anywhere.
The digital advertisements showcases a unique piece that comes in many different colours sold within the store. The message follows up on the poncho being created in many different colours that turns into something that has a sensational appearance and a fun touch of personality.
This bus ad will be featured at the main bus stop just beside the main street in the downtown core on St. Laurent Ave. It is easily visible from the roads and has multiple foot traffic throughout the day. The messaging in the ad follows a type based structure and highlights key messaging and uses message strategy. “Desirably Unique” is based solely on the multiple levels of different products in store that will desire the customer.
The outdoor poster will be featured on the bulletin board featured on the corner of Reid St and St. Laurent Ave. It is located at the busiest intersections of the downtown core as there is banks, Safeway, Shoppers Drug Mart, Dairy Queen, Granvilles Coffee located along it. It has a high number of foot traffic with many people shopping downtown. The outdoor ad features the message “Quality Collection” which comes from the importance of the importing of the products. All the products are imported from India by the owner. Making products unique to Quesnel. It allows My Own Collection to be exclusive with their products.
The outdoor poster will be displayed on the bulletin board on the corner Barlow Ave and McLean St. As it is located by the Billy Barker Casino and Hotel, which allows visitors and tourists to view it as they explore downtown Quesnel on foot. Along with it being a short 5 minute walk to the store and main street from the hotel. The business was inspired by the concept of nature. With its ethically sourced clothing that the owner imports herself from India to the handmade jewelry and clothing, it has the feeling of being inspired by nature which is important to the environmentalism of the company.
My Own Collection’s website serves as an information and ecommerce site while still reflection the businesses personality. As a website is a major form of online marketing for any business, it is important to display a strong website that reflects the business. Using the seven C’s of website design can help develop the site and make it easier for the business to communicate through their website and gain attention from users.
Similar to the website, My Own Collection’s app will showcase the key components involving colour, patterns, and typography to match the businesses persona. Reflecting off the seven C’s of website design, it gives a strong concept of the use and components included in the mobile app. Besides the main pages within the app, the app serves as an exclusive feature to customers of the business. It offers updates on products, deals that change daily that interest the user to shop, and a saved page to create a wishlist of products.
As My Own Collection has started doing online orders, their packaging should reflect their business. Using the customer relationship management for the packaging, it focuses on the customers value and satisfaction the business delivers. Having certain packaging for products that are able to be packaged in a safe and presented fashion, it showcases to the customer that they are getting the best service and care. By maintaining the focus of the business and branding, secondary colours are used and new patterns are created to showcase the authentic and ethical approach.
Highgear 110 is a new energy drink brand that brings vector illustrated art to create an edge thrilling atmosphere. It offers exciting and thrilling tastes that correlate to the can art. As there is many energy drinks available, there is brands with a higher recognition. By creating illustrations based off the specific target audience, bikers that enjoy joy rides and road trips, it creates a feeling that the drink is being catered towards them.
Oddities Ink is a new tattoo studio that targets people that want abnormal tattoos. Oddities Ink showcases unique vector illustrated art based in the branding of the human anatomy. It creates a relationship with Oddities Ink as the understanding of the human body is a key factor in the tattoo world.
Free Sole Magazine is a new publication that offers fun and exciting articles and layouts by its sensational photogrpahy and its in-depth articles that benefit the reader. As there is many magazines about fashion and skateboarding, there is very few that offer skate shoe fashion. By creating Free Sole Magazine, it brings a fresh magazine with articles and bright colourful photography. Showcasing a new and different magazine that brings a new audience.