Ray Lee's Portfolio for VCAD Graduation Show in 2020
The Brand “Alexander Mcqueen” representing a rebellious creation and unconventional runway shows with different extreme shocking visual impacts elements in fashion design history. His design mostly perceived as “disturbed and raw”, many elements that impacted the fashion industry such as bumster pants, skull print and extreme silhouettes with Scottish master tailoring and passion. Unexpected raw concepts to merge with nature creatures elements to form up a psychedelic environment to respond to the brand identity, we want the client to experience the iconic runway shows again when they visit the shop, not only for purchasing.
The design concept of the below F&B is to reminisce the Golden age of Hong Kong in old days. Hong Kong was the Pearl of Orient in 80’s-90’s under the control of the British Government, therefore, the integration with Eastern and Western cultures turn this tiny little fishing village became one of the well known icon in the World. The design will contain lots of traditional (old fashions) local design elements including:- materials, FF&E, colour, patterns, food, even staff’s uniforms to gain you an experience of the Golden age of Hong Kong.
Back cover of Ray Lee's Portfolio