Patrick

This project is a logo re-design of my personal "Leon" brand. The goal of the design was to blend elements of professionalism and playfulness whilst keeping a subtle touch of modern minimalism in mind.

This is a Branding project for a fictitious Calgary-based restaurant called "The Yak Bar & Grill". What I sought to deliver for this project in developing the logo was the premise of exploring a playful aesthetic whilst blending characteristics of similar restaurants well known to the local downtown Calgary area. The result is a design familiar in feeling, yet unique in design to the local Calgary food scene.

The development of this re-brand sought to give new life to the popular East Asian restaurant based in Calgary. Having a long history in the city, it's best known among post-secondary students for its practice of delivering an affordable buffet-style experience for top-of-the-line sushi dishes. The re-brand incorporated themes found both in the former logo and previous marketing material; while delivering a unique new look that is both professional, as well alluded to a high-quality dining experience. The result is a set of designs for a new generation of consumers, designed with inspiration from Japanese minimalism and a Western Y2K aesthetic at heart.

Frozen rock whiskey is a fictitious Calgary-based whiskey packaging and distillery that seeks to bring the lifestyle and aesthetic often reserved for only those older in age to a younger adult audience. The Project was developed with the goal to explore a western aesthetic blend with a modern approach to minimalism often seen in whiskey companies today. The Design was built around the premise of exploring versatility in design.

The project seeks to brand the historical Vancouver building as it undergoes a hypothetical transformation as part of Vancouver's desire to transform old unused buildings into modern apartments. The goal as part of the branding was to show off the transformation of the historic building into a luxury apartment that would house high-end suites. The design sought to bring a modern spin to the 1930s Art Deco style. It was chosen because aesthetically it best conveyed the chic, modern luxury suites the new apartment would house.