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Home   Portfolio   Graphic Design   maggie zhang Portfolio

MELSON - BRANDING & WEB

MELSON is a financial services consulting company which focus on financial investments, real estate, tax consulting, and business strategy among other things. Below is a showcase of the branding and web design work I provided with emphasis on responsive web design and print products such as business cards and stationary. MAIN PROJECT OUTCOMES: Here are a number of examples including print and web designs showing what the final design will look like in a real context.

FACET ARTS - BRANDING & ADVERTISING

Facet Arts & Culture is a non-profit organization committed to preserving the traditions of Asian arts and culture by demonstrating their importance and relevance in Canadian society. I assisted Facet by providing an advertising campaign in the form of illustrations, posters and various advertisements such as in magazine adverts, outdoor posters as well as social media ads. Throughout each work, there is an emphasis on combining artistic qualities of the East and West.

SPOTIFY - ADVERTISING

An interactive campaign for Spotify invites the user to sign up and submit to win a free membership for 2020. Advertising spots were the focus both for print as posters, magazine spreads and for web as social media ads and banners ads.

COSTA RICA

Conceptual illustration design for travel promotion and souvenirs which is abstract and colourful to emphasize the characteristic and 'feel' of Costa Rica.

THE WEREWOLVES - ILLUSTRATION & ADS

This is a fun project to illustrate and advertise a board game for kids focusing on Werewolves. The main focus of the project is creating atmosphere through colour and icons that are simple and fun.

HELLO - ISOMETRIC ILLUSTRATION

Use an isometric technique for this design to be used on a variety of goods.

THE SHINING - RE-DESIGN MOVIE POSTER

Re-design of a movie poster for the horror classic 'The Shining'.

NEMO FISHY - PAPER CUTOUT ILLUSTRATION

Using a paper cut-out effect, this illustration is for use on a variety of print materials such as wall art and cards.

THE ALLEY - ILLUSTRATION

Using a comic style for the 'Alley' illustration to be used as art or printed on various good such as mugs.

SUSHI RESTAURANT PROMOTION

These are examples of an advertising promotion to be presented in a variety of contexts.

SHADOWS - CONCEPT ARTS

This illustration is a concept piece using the 'Pencil Sketch' effect.

EQUUS - RE-BRANDING

Equus features an entire branding identity to showcase their products and services. A full stationary set was the focus of the outcomes.

OPERA - ADVERTISING

Opera is an advertising exercise for an entertainment show. Print banners are the medium which are presented in a variety of realistic situations.

ANNUAL REPORT - PUBLICATION

This project is an example of a annual report required by a business, corporation or government agency. The information must be presented in a clear manner which is easily understood by the readers and enhanced with visuals to emphasize where necessary.

CABIN AIR - BRANDING & PUBLICATION

Cabin Air is a full branding design and layout for a new magazine idea about outdoor living and travel. Included are a full magazine mockup, branding guide and an informational media kit.Below is a full magazine mockup that brings the user through the content from cover to cover featuring articles, ads and information.

BOOK RE-DESIGN - PUBLICATION

RE-DESIGN BOOK COVERS

PETER AUTO DETAILING - BRANDING

This project is a branding example emphasizing the business identity and print presentation.

PHOTOGRAPHY SHOTS

Composition,Product Shots,Portraits,Figure shoot, lighting & colour