Imperfection is a small and up-coming clothing brand designed and created in Canada, Calgary, Alberta. With a target audience of 18- to 30-year-old people, the goal of the design is to catch their eye through the colour scheme and modern-hiphop layout of the product. The overall concept of the design was created based on the definition of Imperfection or being Imperfect -The quality or state of having faults or defects-
This company is a locally owned eyelash extension salon. They are very new to the business world. With guidance and specifications from the client I designed and created the 'backbone' of the company. Starting with a Logo and branding guide, stationary and advertising design mockups.
Just Peachy is a small natural hair care brand designed and created in Canada, Calgary, Alberta. With a target audience of 18- to 30-year-old people, the goal of the design is to catch their eye through the bright vibrant colours and 80's style font. The overall concept of the design was created based on the product itself, being infused with 100% real fruit juices.
Marina Cannabis is a fictional cannabis retailer located in Canada, Calgary, Alberta. The idea behind this brand comes from the meaning of the name - Marina - Marina comes straight from Latin, where it means simply "of the sea". This package includes Logo Design and specifications, Stationery Package, Package Design, Website Design and Advertising Mock-ups.
Melanation Construction Inc. is a small construction company in Canada, Calgary, Alberta. With a target audience of home owners, contractors and individuals looking for construction work, the goal of the design is to catch their eye through the colour scheme and strong design. The overall concept of the design was thought out and planned with the client to execute the clients branding image.
This client requested a logo for her Fitness Fashion Brand, Always Fit. Using simple black and white line art with the accent red on the outfit targets those between 18-30 who enjoy a fashionable work-out outfit.
Collection of Advertisements designed for many different concepts.
This project was created with my hand drawn image of a boat at the marina. I wanted to create a design that had to do with the idea of The Marina and wine, combining the two made this design effective and elegant. This project includes the label designs and bottle mock-up, I included a giveaway with purchase and the flyer of the "current" prices and wines available.
Creating this project was exceptionally fun and important to me because creating illustrations for children and picture books is my passion. This project was based on Twin siblings and for children to understand about having a twin sibling and is targeted towards the ages 3 to 5. I hope to expand on this project and create more fun children books.
I created this project based on my personal experience in Fashion Modelling and Magazine Cover Design. Being featured in some small-independent magazines gave me a understanding of targeting specific target audiences and crucial layout specifics. Using basic design concepts to create stunning, human-centred cover designs. Custom vector illustrations are used in the cover designs. Photography credit goes to Rene M.