Megan

Tiger Tail wine is for the wine enthusiast who appreciates a rich red wine and the feeling of relaxing on the couch with the best glass of wine you have ever had. The scope of this project was packaging design. For packaging I needed to design a bottle label, a box design and wine glass decall. The brand mascot chosen was a Tiger. Tigers symbolize strength, regality, independence and bravery. Everything Tiger Tail wine wants you to feel while drinking it. For the wine label it shows the tiger walking through a forest. The forest background is made up of various shades of blue, this was done to highlight the tiger by using its complimentary colour scheme. For the box design of this bottle a wooden box was chosen. The wooden box was chosen because it is durable, the wine inside would stay safe. It also has more shelf appeal, the wooden box stands out on the shelf more than the competitors who use cardboard packaging. It creates more brand awareness and draws people to the product.

Early Bird Tea Co is made for those mornings where you wake up before everyone, you have a quiet moment to yourself outside, the sun is shining and the birds are chirping while you take a sip of your tea, soaking in the peace. The colours of the tea boxes are based on the tea inside and its complimentary tea box. The tea is sold in sets of two so each pairing uses the opposite colours of each other. They are then aesthetically pleasing when visible on a shelf or counter top. The bird pattern adds visual interest to the boxes and acts as a brand icons. Making the brand easily recognizable.

Rebel Coaching offers high-level business mentorship and strategy for online business owners who are ready to scale their businesses to 6 figures and higher. The scope of this project is to create a brand identity and website that shows Rebel Coaching’s style and personality. The color red was chosen as the accent color and main logo color for this brand because red represents passion, strength, power and courage. The snake symbolizes rebirth, transformation, immortality and healing. It is also closely associated with femininity and the soul’s journey toward self-realization. Which is what Rebel Coaching aims to do, they want to help their students transform, move past mental blocks and become the leaders and business owners they are destined to be.