Madison Hartford


A student of Graphic Design at VCAD. Explore the projects of VCAD’s talented alumni from below and get a first-hand look at their original work.

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Emerald Moon Metaphysical

Branding, Stationery, Advertising, Web design, App design, Layout and Illustration for Emerald Moon. Emerald Moon is a metaphysical supply store in Maple Ridge, BC, offering a wide range of products promoting peace, tranquillity, and love, as we...

Branding, Stationery, Advertising, Web design, App design, Layout and Illustration for Emerald Moon. Emerald Moon is a metaphysical supply store in Maple Ridge, BC, offering a wide range of products promoting peace, tranquillity, and love, as well as a reiki reading service to align your chakras. Although the store has been around since 2013, the branding has stayed the same since opening, and as a result it appears outdated and weak compared to other metaphysical shops in the market. Therefore, using a modern illustrative style incorporating lots of linework and based heavily off of tarot cards, allows Emerald Moon to appear as high quality and unique as their products. The store attracts an audience of mostly Maple Ridge locals who are interested in metaphysics and spiritual beliefs or already practice. The work will be viewed in the store as well as online on their social media, website and app.

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Embrace Daily Journal

Group Project including Branding, Stationery, Illustration, Cover design, Layout and Advertising. Embrace is a Daily journal specially for new moms that are struggling with postpartum depression. Daily journaling is the act of thinking about you...

Group Project including Branding, Stationery, Illustration, Cover design, Layout and Advertising. Embrace is a Daily journal specially for new moms that are struggling with postpartum depression. Daily journaling is the act of thinking about your life and writing it down each day. It’s surprisingly simple yet, profoundly powerful. For some women, having a baby is a very exciting, joyous time, but for women with postpartum depression it can become very overwhelming and difficult. Embrace allows these new mothers to take time to prioritize themselves and their feelings everyday, even if it’s just for five minutes. The journal focuses on self love, growth and healing, and the name Embrace was chosen to communicate these things. The style of the work is illustrative and abstract to appeal to mothers, while the theme is greenery and floral to communicate the self growth the journal aims to assist with. Embrace will be available in stores, as well as advertised in stores and online.

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Blenz Coffee

Branding, Stationery, Packaging, and Advertising for Blenz Coffee. As a Canadian coffee company that’s been around since 1992, Blenz has been in constant competition with bigger coffee companies like Starbucks, and Tim Hortons. Blenz has failed...

Branding, Stationery, Packaging, and Advertising for Blenz Coffee. As a Canadian coffee company that’s been around since 1992, Blenz has been in constant competition with bigger coffee companies like Starbucks, and Tim Hortons. Blenz has failed to stand out against these competitors due to its lack of strong branding. Therefore, rebranding Blenz Coffee with a more modern and meaningful approach gives customers a recognizable brand encouraging them to support the company. The style of the rebranding is illustrative and modern, while still staying true to the comforting and relaxing tone of Blenz. By modernizing the brand with illustrations, this will attract a larger audience of various ages as well as making the company relevant against its competitors who have more modern branding. The work will be viewed in all store locations, on their website, as well as all packaging and other branding touchpoints. The target audience is Canadian, 18-40 year olds who enjoy coffee, or tea. Mostly middle class individuals who are employed or a student. This audience tends to drink multiple cups of coffee/tea a day.

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Mac Miller Reminisce

Album Cover Design for Mac Miller, Reminisce album. As one of the most popular rappers of this generation, Mac’s passing was devastating for a large community. Although his passing occured three years ago, hundreds of unreleased songs that Mille...

Album Cover Design for Mac Miller, Reminisce album. As one of the most popular rappers of this generation, Mac’s passing was devastating for a large community. Although his passing occured three years ago, hundreds of unreleased songs that Miller created through out his life have yet to be dropped. This album gives friends, family, fans and first time listeners a piece of those unreleased songs, giving a further look into his life and memories, Using colours, themes and aspects from his past albums and works of music while sticking to the theme of reminisce will allow the message to speak through the design. This album will be found on streaming platforms, on radio stations and in music stores, but will mostly attract an audience of Mac Miller’s fans and previous listeners.

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Obstruct Magazine

Publication design, illustration, and layout for Obstruct Magazine. As the amount of hip hop listeners continues to grow, there fails to be a creative and informative magazine for these fans. Although many hip hop magazines already exist, Obstru...

Publication design, illustration, and layout for Obstruct Magazine. As the amount of hip hop listeners continues to grow, there fails to be a creative and informative magazine for these fans. Although many hip hop magazines already exist, Obstruct stands out by using illustrations within the magazine, instead of only photography, giving the readers a nice break between the text. The style is illustrative and modern, appealing to our younger target audience. These styles allow the magazine to be unique and stand out from the other ones on the market. The work will be available to purchase in stores and online, and can be viewed on their social media. The target audience is 18-35 year old hip hop lovers, who are interested in pop culture and enjoy live music.

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Crayola+ Branding

Branding, Stationary, Digital Design and Packaging for Crayola+. Although Crayola is a beloved brand amongst children and parents, the quality is suitable for a much different audience of students and professionals in the art industries, whom ar...

Branding, Stationary, Digital Design and Packaging for Crayola+. Although Crayola is a beloved brand amongst children and parents, the quality is suitable for a much different audience of students and professionals in the art industries, whom aren’t currently being reached. By creating a daughter company of Crayola, Crayola+ and branding it in a more mature and artistic approach, allows that audience to get reached. By using a street art style, the brand will attract and relate to creative individuals. The work will be seen on all Crayola+ branding in stores and online, as well as on their packaging and stationery. The target audience is creative professionals or students, aged 18-38, with a need for art supplies.

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Peach Pit Tour Package

Advertising, merchandise, ticket design, tour bus design and illustration for Peach Pit. As a Vancouver based band, Peach Pit markets towards an audience of mainly Canadians, and more specifically people from British Columbia. This excludes a la...

Advertising, merchandise, ticket design, tour bus design and illustration for Peach Pit. As a Vancouver based band, Peach Pit markets towards an audience of mainly Canadians, and more specifically people from British Columbia. This excludes a large population of alternative music listeners and potential fans from engaging and interacting with Peach Pit. By touring and creating a tour package that fully advertises Peach Pit, this will increase the amount of interaction from consumers outside of Canada and allow for a larger fan base. The style of the designs will be retro and alternative, which will allow the work to stay consistent with Peach Pits overall tone to their music and their band. The work will be viewed online on Peach Pits store, on social media, as well as on outdoor advertising such as bus stops and billboards. The tour bus will be viewed on the road and will act as another method of advertising for the band.

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