Matt

odin. is named after a god from Norse mythology. It is an estate meadery that specializes in making honey wine, and is located in the Okanagan region of British Columbia. What once started out as only one flavour of mead, honey, has now turned into a collection of multiple flavours, including blueberry, cranberry, hibiscus, and spiced apple. They are looking to explore more flavour options in the future.

Puffin Pastries is a new concept for a specialty pastry store in Vancouver, B.C. Whether it’s your first time, or you are a regular, Puffin Pastries’ fun and joyful branding makes everyone feel welcome when entering the store. Percy the Puffin is the mascot and is featured in the logo, as well as on takeout containers, napkins, coffee cups, sleeves, wrappers, to-go bags, and all other merchandise. In the logo, Percy features the use of negative space, which can help evoke mystery, and a want to understand the composition.

The Hype is a streetwear and hype store located in Kelowna, B.C. It offers a wide variety of hype products, ranging from shoes, clothing, and accessories. The Hype currently has only one location, but is looking to expand to a major city within Canada. By increasing brand awareness, this can be a major factor of how quickly they are able to expand their business.

Rebranding for The Royal Bank Tower in Vancouver, B.C. With housing demand steadily increasing in the city, the A–List building on Vancouver's Heritage Register will be converted into affordable appartment units, with a high–end feel. Royal Living will look to target young professionals, young families, and older couples who are looking to be either living closer to work, or to just be in the heart of downtown.

Rebranding for the Vancouver Canucks. With a new NHL season approaching, the Vancouver Canucks are hoping to make a statement with a new look. This modern look will pay homage to their historic past, while also embracing their bright future, filled with young stars who are looking to bring Vancouver its first Stanley Cup. The Canucks are looking to bring in new fans, and even some former fans by featuring inspiration from the past.

Established in Vancouver, B.C. in 2022, Odyssey is a streetwear brand that is looking to take over the fashion game. Consisting of minimalistic designs, with a high–end feel, Odyssey will start by mainly selling shirts and sweaters, but will look to expand by selling other clothing items and accessories in the future.