The PoCo FC re brand will bring commitment and competitive vigor into the team. This re brand will give the entire brand a face lift that will better symbolize these values and infuse them into the core of the team’s visual identity Drawing on Port Coquitlam’s views on being committed to the future through development while also respecting the city’s natural roots fits perfectly with the values of PoCo FC. Inspired by this nature and man made are fused in every design, while colour further unites the two. The wave blue of the rivers and mountains plays off of the vintage cloth colour that represents the city’s innovative roots as a rail hub and the industry that permeates through it. Finally sky blue was chosen as a complimenting colour as both the city and the team strive to reach for blue skies ahead.
Logo The overall shape of the triangle was chosen to represent the mountain backdrop that frames the city. The Coast Meridian Overpass bridges the logo half's infused with a evergreen tree to further bring home the idea of development coinciding with nature. Finally the half circle resents both the center of a soccer field where the team passions lays and a log from the old growth forests that envelope the city.
Brand Colours Wave Blue, Vintage Cloth, and Sky Blue respectively work together to form a cohesive brand identity. Wave blue is used for imagery of mountains and summits that must be conquered. While Vintage Cloth represents the city’s roots as an industrial and business town. Sky Blue is most often used as a compliment to Wave Blue and acts as the blue sky above that the club aims for.
Typography Gill Sans has been chosen for a number of reasons. It’s simple, versatile design leads it too look modern and classical. This mimics the goals of PoCo and PoCo FC to create a legacy that will last. Its simple forum created by using metal-press speaks to finding elegance in simplicity.
Business Card A right slope works two fold too symbolize the mountains that live behind the city and to show the imagery of always moving forward and up too a higher point.
Home Kit Wave Blue sets the tone of the kit calling upon imagery of mountains. The blue sky peeks out from behind the mountain peak illustrated by the reverse chevron. Finally trees envelope the base of the jersey framing the above scene.
Away Kit This kit keeps the distinct Sky Blue reverse chevron but places it upon a vintage cloth body. This colour was chosen to represent PoCo FC’s impact as they play abroad, much like how the industrial revolution enveloped everything around it.
Nuba in Gastown is a staple restaurant in the Gastown neighborhood. As well as food, Gastown has developed it`s own style best seen in use by competitor Meat and Bread. This new branding direction emulates this distinct style of hard blacks and whites as well as a strong influence of geometry and silhouettes. The new branding will help Nuba in Gastown feel more connected to Gastown and it`s own developing sense of identity.
Logo The new logo for Nuba in Gastown is the base of the new branding that is inspired by the emerging design trends in the area.
Colour Inspired by other notable restaurants, a simple black and white theme is inspired by the semi industrious feeling of Gastown.
Typography Arial was chosen for its cleanliness and consistent stroke weight that fit with the rebrand of Nuba in Gastown.
Nike has managed over the years to create enormous hype around many of their sneakers. This ad campaign uses contemporary urban style to help target the younger and trend, conscious consumer.