Mandy

For this project, I was tasked with re branding a local business in my area. I chose to re brand the bridal boutique Everything But The Groom. I chose to try to create a more luxurious and elegant logo and overall branding to give off the same feeling as a high-end designer store. The new branding is simple, elegant and pleasing to the eye and I feel it is much more modern.

For this project, we were asked to choose a specific part of Tentree’s overall message and create social media advertisements for Instagram and Facebook. I chose to create ads that focused on the promise to plant 1 billion trees by 2030. Using calming colours these ads catch the customers attention without being overwhelming.

The goal of this campaign was to create advertisements for VCAD, to showcase the different programs and features that the school offers. I chose to create three advertisements that featured bright images and text. The ads that I created are visually appealing and feature a call to action for people to research the school.

For this project, I created the logo and overall branding for the fictional wine brand, Cosmos. I chose to create a unique and memorable logo as well as eye-catching branding, featuring stars on the bottle itself and the box. There is also gifts to go with the wine, including two variations of bags and a t shirt, creating a cohesive set of items.

This instagram ad was created for the clothing brand Shein. The ad is cohesive with Shein’s overall branding. Featuring crisp lines and colours, it has a good use of white space and overall the focus is on the clothing.

For this advertisement for BC Liquor Store, I chose to create a collage or mood board that showed bright happy photos of both people and alcohol, without showing a specific brand. This was purposeful, as not to shown favouritism. Instead, the ad calls on people’s desire for happiness, calling on them to not limit it to “happy hour” and instead enjoy life all the time.

For Bard on the Beach, I created a poster for the Vancouver Shakespeare festival, bard on the beach. Choosing aspects related to the play, “A Midsummer Night’s Dream, for examples a donkey, a fairy and a woman running into a forest. This ad showcases the whimsical nature of the play, while enticing the viewer to see what the festival is about.

These pieces were created for an advertising project to create three different ads for the Vancouver restaurant Robba Da Matti. This is a longstanding Vancouver staple. I created three advertisements that show the date night and happy hour specials. The goal of using this to entice younger people or people on a stricter budget to try this restaurant. The chalkboard aesthetic and fonts were chosen to create a bit of nostalgia and the Italian food is used to entice the customer to come try the food offered at Robba Da Matti.