Laura

Sucre Café is a place where you can relax with a book or take a break and catch up with friends while enjoying their delicately handmade French croissants, cakes, macaroons and exquisite pastries, all made with care and quality ingredients. The target audience is young people from the middle and upper-income groups. Sucre Café wants to convey a feeling of comfort while at the same time being agreeable. For me, it is one of the richest cakes I have ever tasted. I am a loyal customer. It is excellent to start a meeting or conference with quality pastries. You can impress your clients, friends or someone special by sending them a gift of gourmet cakes. The cakes are all handmade and baked fresh daily with quality ingredients. I had a lot of fun creating the logo, wanted something simple but at the same time reflecting the comfort of the place and how pleasant its surroundings are. without forgetting its original identity, a design elaborated in illustrator and photoshop.

Create the packaging for the main product of the company. A standard collateral pack (including logo, fonts, colours, design brief and brand standards) matches the look of competitors but achieves a different and eye-catching look. Prefer a luxurious design, using the colour of the brand, which are various shades of yellow. Taking into account the preferences and values of the client.

Create a brochure advertising campaign for the Visual College of Art and Design (VCAD). This campaign is for the whole school, so create ads that talk about design in a very general sense, or target each of the three ads at a different program in the school. As of 2020, the university is running eight different programs in two provinces with planned expansion for new programs and new campuses across Canada. With this campaign, I wanted to make a detailed illustration since each one represents key things of the program that is offered since “creativity is like magic” is an aspect very important.