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I understand that by submitting this form, I consent to be contacted by email, phone, text message or any other form of communication by Visual College of Art and Design. My consent can be withdrawn at any time.Front & Co is a Vancouver based new and consigned boutique known for their unique, one-of-a-kind pieces of jewelry, clothing, and small housewares or knick-knacks. They provide local and remote artisans a platform to display and sell their products. It is imperative to Front & Co to provide an alternative to the fast fashion industry while staying relevant and trendy.
To solve these problems, it is essential to have a sturdy and unforgettable identity in place. Yes a company is remembered by their services, staff, or products. But for individuals that haven’t shopped there yet what is this company to them? This also affects staff and their loyalty to the company. Why provide a clear and positive experience when there is no message to communicate and share? The visual language Front & Co will use is based on the core theme of Egyptian mythology; the cycling of stability, chaos, and rebirth. It was believed by Egyptians that their land was a place of stability amongst chaos and that one day the surrounding peoples would be rebirthed and understand the stability the Egyptians had already established. Front & Co is this beacon of stability in an industry that is in chaos. That is why the wordmark and many scarabs can be seen throughout the brand; a symbol of rebirth.
Uber is a way to get around that gives an alternative to public transit or taxi services. In the coming months, Uber is releasing a new fleet of automated vehicles; which goes against the original mission statement of the company. Originally the company wanted to provide an option for drivers to be self-employed as well as riders to have the option mentioned above.
The flat, vibrant graphics will speak to this aesthetic of retro-futurism as well as keeping a modern touch. Strokes will be heavily used in the logo iterations and iconography to keep the overall look airy and positive. The identity will use Open Sans light, regular, and semibold. A sans serif fonts that are legible and not heavily used in the world today. Open sans brings exquisite legibility while equinox has a futuristic taste to it that is tailored for the retro-futuristic aesthetic. The colour palette chosen is inspired by CMYK printing processes for their bright poppy tones, and how the tones create a happy and positive feeling. The main goal of the palette was to pull away an overly corporate look to invite younger audiences and a happier aesthetic.
Fullmoon Brewhouse is a craft distillery offering the lower mainland beverages such as craft beer, stouts, scotch and other European brews. They specialize in using traditional practices to brew their products that were developed in the feudal period of Europe; processes developed by alewives and female brewsters. It is said that these alewives were later discriminated against as “witches” for the way their practice was perceived. Such as wearing long pointy hats to be seen over the crowd of local markets, placing brooms outside the doorway to signal they were open and a brew was finished, and drawing six-pointed stars on large cauldrons or barrels to symbolize that season's best ale.
To solve this problem, a new identity suite is needed and then will be executed across the branding and touch points throughout the brand. It needs to show the personality behind the brand and it’s owners as this is important to the marketability of the company. A good craft brewery needs a good story to relate to its customers.
