Kelsey

Red's Diner is the original breakfast hang in Calgary, Alberta. The hollandaise sauce is made from scratch, the coffee is truly bottomless and the long list of regulars speaks for themselves. In this conceptual identity, I chose to emanate the simplicity and charm of breakfast through minimal illustrations which elevated the rustic aesthetic while infusing the brand with a friendly next door personality.

Singapore Sam’s is an iconic Chinese food hotspot located in downtown Calgary. Unofficially, it is the official after party downtown, with 90’s music blasting, dancing on tabletops, chopstick drum battles and good eats. This conceptual identity represents late night Chinese culture with bold brand colours, a Mandarin inspired logo and playful food illustrations.

Stretch Breaky is the ultimate morning fuel concept. Experts say starting your morning off with a stretch is beneficial to your health. Stretch Breaky follows the same concept. Filled with nutrients to begin your day off right, they are quick breakfast sandwiches to go. perfect every time.