The first page is laid out like the title page of a movie script with "notes from the writer", pointing out that this presentation was made to not only show the logo, but also take the reader along for an adventure.

Using inspiration from coffee table art books and pop art, this page displays the key elements of the logo and branding, including font, shape and style.

Some of the first drafts of the logo, showing the evolution and variations of the logo to highlight what is important to the client, and open the way for logo evolution as the business grows.

Showing that the logo works well with solid backgrounds, what shades highlight it the most, and how the stamp and stickers would best be applied.

The colour palette as well as a two page spread of the logo show off the small details, such as the overlapping letters that are a subtle nod to the three dimensional layout of the client's papercraft products.

Condensing the project into one page assists the client in taking in the project as a whole, as well as being easy to see without necessarily having to go over the information about the logo written in the corners.

This page shows that there are different applications and effects of the different styles and colours of the client's logo.

Shown as a fun mock-up of what the client's packaging could look like, using the logo colours and Adobe Dimension to bring the future of the client's business to life.

This package was made for SmoothTuuna, a local musician beginning his career. The client requested a subversive tactic, using elements of 70's nostalgia to contrast with his music's electronic grunge appeal.