Jessica

A full brand identity for Diva in the Dirt. As a content creator, Diva in the Dirt aims to encourage people to go back to their roots of natural living through teaching the creation of YouTube videos documenting the homestead lifestyle. Diva in the Dirt Utilizing Human Centered Design will define the decisions developing the identity of the brand, ensuring the advertising, product packaging, and identity collateral is anchored in the clients’ needs. Characterizing the neighbour next door in a small country town, the branding focuses on creating a fun, simple, and inspiring feeling for followers. The full scope of this project will be seen during the branding development and product creation. The logo creation is inspired by the inception of Diva in the Dirt, their backyard chicken Dottie, a favourite red lipstick and witty Youtube videos. Deep red represents the red signature lip and glasses of the owner. Deep green illustrates the vegetation of gardens and local food sources. Maureen and Dottie can be seen threaded throughout t-shirt designs, sticker designs and product labels. Like a person, the brand desires to creatively express itself. The development of Diva in Dirt is to share its personality with friends, family, customers and followers. The aim is to design products people immediately gravitate too and yearn to have. The goal is to create a secondary income line for Diva in the Dirt.

Illustrated portrait demonstrating the complex strokes and skills to create depth and realism in the illustration. The goal is to showcase the ability to recreate the original photo lioness through digital illustration. Digital portrait was created in Adobe Illustrator.

An advertising campaign for bringing awareness to invisible disabilities. The Invisible Disabilities Association defines an invisible disability as “a physical, mental or neurological condition that is not visible from the outside, yet can limit or challenge a person’s movements, senses or activities.” Because these symptoms are not visible, people with chronic conditions are prone to false judgments from other people. Invisible disability includes mental health conditions, autoimmune diseases, chronic pain or fatigue disorders and Neurological disorders. For example, Susan is a physically fit young woman with rheumatoid arthritis. Although she looks healthy, she cannot walk far distances and uses an accessible parking space. Susan receives dirty looks and comments despite having the proper disability parking pass displayed in her window.

Plotagraph: A dynamic photo of a young girl jumping in the ocean for the first time. jumping into the ocean! Gentle waves crashed, and the sun shone down on her, making the whole scene look like something out of a movie. The video features a stunning visual display of work, highlighting attention to detail and creativity. The goal is to create a video that would showcase skills and engage and captivate an audience. Stop-Motion: A mesmerizing stop-motion video about a bottle of wine and a wine glass dancing together before bed. The way they moved together was so graceful and fluid as if they were alive. The colours were so rich and vibrant, like watching a work of art come to life. The bottle and glass twirled and spun around each other, moving in perfect harmony. Advertising GIF: An advertising GIF for the nootropic drink company, the drink that blows your mind. Filled will brain-boosting adaptogens and nootropics, students will choose Cranium 10 for its portability, great flavour, and funky style. Bold colours are used throughout the branding design. The colours are visually striking and easily spotted in the muted pastel trend. The goal is to spark creativity and imagination among customers.