Janice

Logo and packaging design for a conceptual Chinese Sorghum Liquor brand: “Immortal Elixir”. As popular as Sorghum Liquor may be among older generation Chinese, it is a strong liquor that may not be palatable for many young adults. Therefore an appealing packaging design that targets this age group is needed when introducing the brand’s new innovative flavours. The packaging concept comes from a Chinese folktale “two dragons playing an orb”, in which the orb is the elixir for personal cultivation. The gift box comes with the chosen flavour liquor, two shot glasses and a poster scroll. The three poster designs depict major scenes of the folktale with the theme of air, land and ocean. Each poster comes with the respective flavours. Using pop-art inspired cartoonish illustrations allow a playful and vivid story-telling that will attract the attention of young adults. Seen in liquor store and the online shop, it stands out to young adults who love trying unique and cultural products.

Transforming heritage building into condos Branding, advertising for the project Pacific Nest, a real estate project that hypothetically transforms The London Building in West Pender Street into a residential building. Logo uses Neoclassical-inspired motif, reflecting the architectural style of the building. The logo is also consist of simplistic geometry and symmetry seen in Neoclassical architectures, and designed with a modern touch. Collage art style is used to represent the positive imagery and expectations of the neighborhood, while the monochromatic colour gives a hip vintage style, suitable for working young adults. Collage also adds dimensionality to the representation of the anticipated completion of the building, where it will become more vibrant and diverse when new residents reside in this neighbourhood. Seen on the streets, outside of the construction site and website, the brand will attract white collars of age 25-35 who is looking for a place to live in Vancouver Downtown area.

Rebranding with an authentic and sincere brand story that focuses on the community Rebranding U Paint I Fire, a pottery studio located in Kitsilano that offers pre-made ceramic for customers to paint and pottery on-wheel experience. The shop currently does not have a strong brand identity, therefore branding and advertising strategy are needed to market to the targeted audience. Pottery painting is a great outlet for creativity and a good opportunity for people to express themselves through art. The new branding values the authenticity of the expression of feelings through crafting. The mission is to inspire the community creatively, by providing a sandbox for people to choose, create and bring out their authentic selves to the ceramic canvases. Using a contemporary approach of modern vector illustrations with bright colours, the brand communicates the idea of creativity and sincerity. The sincerity aspect will be seen in advertising, and will grab the attention of young female professionals, families and university students who relate to the brand.

Creating exhibition and promotion materials for Vancouver Aquarium’s new section called “Everyday Life of the Pacific Ocean”. The aquarium needs to have new exhibition materials that reflect the brand while being suitable for the age group of K-5. Therefore, the materials are designed using the shades of the colours of the brand logo and have a connection with the past promotion materials. Using flat graphics style diagrams, the exhibition boards could convey information accurately while engaging the kids. Painterly and chalkboard style can be seen throughout the pamphlets, posters, and social media to get parents' and teachers’ attention to the new exhibition. Promoted in the aquarium, on social media, and in schools, this is a great opportunity for kids to learn more about the Pacific Ocean, and bonding with parents and their friends.

A conceptual mobile app that sweeps away the struggle of garden planning Branding and designing the mobile interface for Planit, a mobile app for garden planning and visualization. Many struggle to picture what they have in mind for their gardens, plan what is needed to realize their vision, and have daily struggles placing plants in conditions optimal for their maintenance and growth. The app is designed to be easy-to-use, to guide users step-by-step through the process of conceptualizing, planning, building, and maintaining a home garden or personal green space. It also provides sensible horticultural advice. Using geometric style for the icons allows the app to appear simple, clean, and professional. The overall style is intended to make the mobile app appear professional, efficient, and reliable. This mobile app would help millions of property owners better visualize their gardens while providing a social media platform for users to share their gardening ideas with the gardening community and friends.

Creating culturally inclusive experience through branding and design Branding, menu, in-store art and utensil design for a conceptual Shanghainese food and pub, Neo Republican. To many non-ethnic Chinese people, dining in a typical Chinese restaurant may be an intimidating experience, given the cultural differences in setting and foods. Chinese restaurants do not always have a culturally inclusive environment conducive to interaction and exchange of culinary culture. The brand is designed to cater to both a Chinese audience and a western audience. Menu is also designed to cater to people with different dietary restrictions. Using art deco style in branding shows the general aesthetic and the cultural hybridization of Republican Shanghai. During the Republic of China (1912–1949), art deco had heavily influenced the architecture, lifestyle and advertisement of Shanghai due to the existence of American and European concessions in the city. The brand will provide a unique cultural experience to Western and Chinese young adults who love new trends and international food.

A diary app that encourages introspection at an age of information overload and fabricated self "journalize" is a diary app with a sharing platform, designed taking in consideration of people who are experiencing the feeling of isolation and emotions that are not resolved or organized, especially at this time where Covid is still impacting the society in many ways. Inspired by thinking at different scales and levels of detail during my Landscape architecture degree, the app’s central idea revolves around where individual’s emotions and feelings are like streams, but eventually converge into a river, where feelings are shared with friends, connected, and understood, and at the end it goes into the ocean, uniting with the world that could turn into power.