Jazz

Pandora’s goal is to become the most well known jewelry brand in the world in order to do this a new logo was designed. The new logo was designed to be more elegant and refined to try and compete with other high end brands such as Tiffanys. New packaging designs were created as well as a small variety of advertisements. The Pandora company wanted to be a globally recognized jewelry brand the type face was changed to appear more elegant and refined with the O being turned into a diamond ring to reflect their desire to beautify the world through jewelry.

The Barley Station was in need of an updated logo. The original logo was very busy and needed to be modernized while still being recognizable to its current clients the barley and hops illustrations are based off the original logo as well as the Serif type face. This rebrand would also include updated menus as well as some packaging designs.

This ad campaign consists of three Nintendo Switch print posters. The campaign itself is centered around three of Nintendo’s noteworthy mascots, the characters were selected from popular Nintendo Switch games that have been known to be fan favorites in their respective games.

The main purpose of the set of three Canon ads is to promote online shopping from their site directly. Each ad has a different tagline referring to both the camera as well as a way of life. Each ad uses the contrast of black and white with a splash of colour to draw attention and create a clear focal point, by doing this it also helps the bright red Canon logo stand out.

As a project, I did a complete re-brand of Shea Moisture. Each product line has corresponding colours based on scent and purpose while still maintaining a light and colourful look. There are also colour variations between the shampoo and conditioners to help identify them quicker while in use. The goal was to make the brand look and feel like a premium product with a cleaner design and by taking a more modern approach.

As a project I created a Bard on the Beach poster. This design has a silhouettes of Romeo and Juliet that face away from each other since they will forever be apart. This creates a hourglass shape that frames the paragraph from the Capulet’s orchard scene. The paragraph is split into two parts in the top and bottom of the hourglass shape with two of the words broken apart to look like sand moving through the hourglass.