Jessica

Bubble Pups is a fictional company I created for a packaging design project. We had to design labels for a shampoo and conditioner bottle, as well as a spritzer bottle. I wanted to make something fun, playful and challenging. I started with a few sketches of the scents with the idea of scents that are bakery themed and had dog breeds incorporated into the name. I was going for a warm, homey, welcoming feel. The logo was designed to be simple and cutesy, something that could work with many different types of products and be easily recognizable. All of the text provided had to fit into the label, be legible and look appealing. For the package we had to design a gift box that would hold all three products. Text was also provided and had to be used on the box. After making the labels and box I used Adobe Dimensions to make a product shot. Since it is a gift set I also added a couple of dog treats, just to tie it all together. I wanted to further develop this product so I made some Instagram posts and a Google Ad for a blog that is featuring a recipe for dog treats. I also created an animated GIF for a short ad that could be posted online. I used a combination of Illustrator, Photoshop and AfterEffects to make the animation.

This is a branding identity I created for a small, family owned business that had no branding. Working closely with my client I developed a brand that is stylish, modern and has a western theme. It is important that their cattle brand becomes a recognizable and trusted brand. After designing the logos and setting the style guidelines I made the companies stationary, including their invoice. From there I designed their website, which is mobile and user friendly. I also created a few advertisements, including a brief animated GIF that could be posted to their social media.

This is an app I designed for web design. The mountains are the soul of the company so I created a style that is fresh, calm and modern. After designing the logo and products I created an app that is user friendly I created an app that is user friendly and has good flow. I used a sitemap to plan the user flow, then made a more detailed user flow of the cart. The icons and buttons I designed are simple, recognizable and easy to find.

Robba Da Matti is a family run restaurant in Vancouver, BC. They have three locations and are quickly becoming a local favourite. I made an advertising campaign idea featuring Italian food and iconic Vancouver City landmarks. They serve dishes from different regions of Italy, so I wanted the ads to express the uniqueness of Vancouver. It's different places and customs coming together to make one beautiful city.