This is a concept company logo and product design for dare me wines. The brand is unique in flavour and they wanted to stand out amongst the many wine labels available. They needed a label and logo that would attract their target market visually while speaking to their unique aesthetics and tastes. They also need something that they can expand with as the company grows.
The logo, which is HWT Aetna has a rich history, much like the Mexican celebration, as it is based on the sturdy Roman style of wood type. The Kerning was adjusted to create a visual appeal through the use of negative space. It lends itself to the story of the brand with the thick stems representing power and the curves and the terminals representing femininity.
There are a plethora of colours in this brand. The three sets of colours were selected to complement each type of wine, and some of the colours were actually derived from the wine itself, so the viewer can imagine tasting and experiencing the flavour even before consuming it.
The colour derived from Pinot Grigio was #FFFAD4, the colour derived from Merlot was #5B1944, and the colour derived from Rose was #F9DBEB.
The stationary was crafted to be appealing and fun, while still holding true to the brand. It is an example of how versatile the brand can be.
The labels were designed to be eye-catching, and because of this the illustration takes up most of the label and the label itself covers a large portion of the bottle.
Patterns and groupings can be derived from elements of the main illustration to continue the brand aesthetic without feeling too repetitive.
This is a branding project for Belgravia, a concept company and new build condominium in Downtown Vancouver. Belgravia is a luxury apartment building, surrounded by high-end shopping, fine dining, and all the conveniences you need for your high-paced fun-filled life. The branding is meant to be impactful and succinct, after the marketing campaign is complete clients should think of Belgravia when they see green or gold. The colours were selected because there is nothing more luxurious than this colour combination; however, to make it original, specific tints and shades were created. The font is reminiscent of art deco and in that sense should subconsciously remind the client of luxury.
The branding is meant to be impactful and succinct, after the marketing campaign is complete clients should think of Belgravia when they see green or gold. The colours were selected because there is nothing more luxurious than this colour combination, however, to make it original specific tints and shades were created. The font is reminiscent of art deco and in that sense should subconsciously remind the client of luxury.
The stationary design will set the stage for the brand look. The main logo placed for impact while style allowing maximum space for type and stamps. The design of the stationary moves more into the art deco style by developing the logo design even further.
Within the presentation folder, every piece created shows consistency while optimizing the layout for typography and the building layouts
The landing page design uses the rich, velvety green as much as possible to allow the photos and layouts to really shine. It also stands out from the many websites out there that utilize white as the main background. The brand continues to be consistent, and succinct throughout.
This is a branding concept idea for Urban Bliss Wellness and spa, focuses on self care through indulgence and wellness. The key message for the branding is to communicate visually what the feeling and purpose of the brand is. The focus is on the words Bliss (happiness) and Wellness. The logo mark is meant to be visually impactful through the hands representing wellness and caring, and the three-pointed leaves represent the organic feeling of bliss or happiness. The type mark should give the feeling of comfort and a high-end aesthetic. The colour was selected as it represents nature, and our mind associates this colour with refreshment peace, and rest, all things a spa should evoke.
The logo is meant to be visually impactful through the hands representing wellness and caring, and the three-pointed leaves represent the organic feeling of bliss or happiness. The logo should give the feeling of comfort and a high-end aesthetic. The colour was selected as it represents nature, and our mind associates this colour with refreshment peace, and rest, all things a spa should evoke.
This company does not currently have a creative strategy and has ample opportunity to integrate into a larger client base. The full campaign and branding will follow the integrated marketing communication strategy to deliver a clear, consistent message. This will ensure the company becomes more recognizable in the community and is known for certain visuals and aesthetics. With this strategy in mind, all ads and deliverables within this campaign will follow a similar layout and visual theme, with differences in audience and location.
There will be a few items available for purchase to promote the campaign and the company. The first will be a reusable shopping bag that can be purchased on its own or will come free with a certain spend on Products. There will also be a shirt available for purchase that will be made aesthetically pleasing so it encourages clients to wear them to promote the brand. Both items will be made in a similar creative aspect to the existing campaign.
The App will continue with the same creative strategy as the rest of the campaign. The functionality of the App will be for booking service appointments with Urban Bliss. You will only have to input your information once, the system will save it and auto-fill the forms for you when you log in to book more appointments. You can easily choose previous service types to make it even easier to book. It would work similarly to the Jane App and encourage repeat clientele.
The message these ads communicate is the bliss that can be achieved through self-care in the form of pampering. The consumer will be enticed to pamper themselves as each ad will feature a different treatment. The creative strategy for all advertising will be modern clean line drawings, this direction will have an immediate visual impact and speak to the clients' general lifestyle. The story of the branding is a 50’s Marilyn Monroe vibe, little nuances such as soft pink, and black poke a dots will bring the feeling alive without being too direct. Keeping the same creative for all advertising will ensure that the brand message is clear and will become recognizable through imagery alone.
The Website will continue with the same creative strategy as the rest of the campaign. The functionality of the website will be informational. Clients will be able to read about after-care for spa treatments and get information on when and how often they should book future treatments for the best results. There will also be a page for contact information for the company so the clients can ask questions about treatments and care.