Emily

Lunar Cider is an up-and-coming Vancouver Island-based hard cider company. The the target audience of adults aged 25-45 who are free-spirited, health-conscious, and enjoy the outdoors. These people are adventurous and love to enjoy the good things in life. The visual style of Lunar Cider is inspired by mythology and the natural beauty of Vancouver Island and the ocean. The colors used in the branding are meant to represent the ocean, calmness and serenity, and the evening sky. The richness in the colors chosen represents the quality of craftsmanship that goes into the production of the cider. The imagery of the moon shaped wave speaks to how the moon causes the tides and the mermaid plays into the ocean mythology tied into the branding. The font chosen for the logo is meant to further play into the mythology and give the branding an old-time storybook effect. The logo text is made into a wave to further add to the oceanic aesthetic.

Don’t Look @ Me T-Shirt co presents a conversation about mental health through humor. Consumers are looking for a t-shirt brand that speaks to the mental health struggles of our particular day and age, and a community that creates a sense of comradery for those struggling. These shirts contain light and pastel colors, for a sense of calmness and peace, a bit of humor and irony given the shirt's message of “I am struggling.” The fonts chosen give a feeling of light and playfulness. The messages on the shirts are meant to give a more tongue-in-cheek approach to the conversation around mental health, making it easier for individuals to speak out. The colors chosen for this brand were intentional, with the light green representing growth, success, and hope. The light blue represents softness, healing, and tranquility. Pink is used to give feelings of kindness and compassion. These pastel colors shown with the dark backgrounds also show a sense of, light in the dark.

The Wandering Willow Boutique is a shop located in the community of Fireside in Cochrane Alberta, that provides a laid-back and friendly shopping experience whether customers are looking for clothing and shoes, accessories, or home decor. This shop is a small mother-daughter-owned business striving to provide boho fashion for women of any age and at any size. They order wholesale clothing, shoes, and accessories from various brands such as Free People, BiBi, and Lotus Fashion. The color palette used for the Wandering Willow branding speaks to the playful free-spirited aesthetic and feel intended for the brand, with the green representing growth and nature, the teal symbolizing the sea and the sky, and calmness. The brown represents neutral and natural, and the orange represents warmth, abundance, and fun. The red represents love and the off-white represents balance, open-mindedness, and cleansing of the spirit. The imagery of the willow branch is a literal reference to the name of the boutique, and the font chosen was meant to have a vintage, whimsical, and boho aesthetic.

Ten Tree is a very nature-based brand, which is why these ads were made to be simple and to the point. The main objective was to showcase the company and what it stands for, which is the importance of nature, its beauty, and how we need to sustain and protect it. The use of whites, greys, and greens was to keep the focus on the greenery and beauty of the forest, as well as give a feeling of tranquility. The typography used was to create a sense of coziness and informality, causing consumers scrolling through their social media to feel drawn in.

In the last few years, Harry Styles has pulled much of his inspiration from the likes of Fleetwood Mac, The Beatles, and Pink Floyd, and that shows in the way that he is branding and presenting himself as well as his music. The objective was to go with a colorful and bright direction in his posters to emulate the movements that were happening when these bands were in their prime because this is what Harry is projecting in the modern day. The colors, typography, and aesthetics chosen are reminiscent of the hippie movement from the 1960s and 70s