Anita

A conceptual project to design a complete makeover for Covid Art Café, now named Wellcaféness. Located on Commercial Drive and with the possibility of being a big success, the objective of the rebranding was to erase the old image that the café had and translate the new concept of being a happy, fun, and safe place. Its mission is to provide well-being to its community by stimulating creativity through the best coffee shop experience.

PETBOX has innovated the surf market by launching an Ecological SurfBoard Share Program to help combat the lack of recycling awareness in Brazil. Encourage a broader audience to try to surf more sustainably; surfboards are produced with recycled plastic bottles and are available in three different surf points around Rio de Janeiro, Brazil. Each location should have seven surfboards costing R$2,00 (CA$ 0.47) for 10 minutes of rental time. The target audience consists of beginners to the sport, low-income “Cariocas” (natives of Rio de Janeiro) aged 5-18 years old. People who want to try surfing without the commitment of investing in a surfboard.

Branding for Urban House, a premium organic cannabis concentrates brand. The company uses vibrant colours and inspiration from urban street style to bring out a positive vibe and attract its target audience's attention. Combining information on the website and Instagram is possible to make people aware of cannabis education and all the benefits of this plant, which, unfortunately, was left behind with prohibition. Seen throughout dispensaries in Canada, this branding design will help appeal to young Canadians aged 23 up to 33 years old who are already familiar with and consume high-quality cannabis extractions daily.