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This project focus on applying an artistic feel to high-end design. The identity is made up of layouts for the online presence that will increase the accessibility of the product's information. This app is also used to establish the branded elements so they become recognizable to consumers. The advertisements for obscurity are aimed to mix retro elements with modern industrial design, coming together these styles help make the product pop while maintaining a minimal luxurious look. Using shadows and high contrast to create drama - obscurities branding is an artistic representation of the perfume and what the consumers could feel like while wearing it.

Cherry Bomb Vodka is a fictional company with an aimed focus on packaging and advertisement. The artistic direction for this project was inspired by the runaways song, cherry bomb, the design is made to have a nostalgic feel with modern elements.

Pender west is a condo development that is re-branding after renovations. The main goal in this rebrand was to create eye-catching advertisements that showcase the new updated units and amenities. Pender west uses a sophisticated colour palette made up of emerald greens and rich gold tones. These colours were chosen to communicate the Heritage building's premium makeover. The advertisements use close-up photos and renderings to highlight the beautiful features.