Alejandro

Jack Walton is an IT professional that complements his full-time job with freelancing work. Jack needs a new identity to attract customers who are looking for IT-based solutions tailored to their needs. Also, Jack is committed to his day job, and this must reflect within the new branding.

Thai Kitchen restaurant is changing its operations, with a market more conscious of how they spend their money, the user expects an experience while dining. The new identity is designed to attract this new audience with a cohesive brand and a spectacular dining experience.

Mexican Table: fiesta dinner edition, is a book that took me a lifetime of experience to put together. Endless hours at restaurants kitchens, taking thousands of photos to develop a keen eye for composition and acquiring graphic designer abilities, at this point in time, this book represents the sum of all these skills.