Alissa

A conceptual rebrand for &Soybean, a local dessert café based in Richmond, British Columbia. Originally named Excellent Tofu and snacks Ltd, a soy-based dessert shop opened in 1997 that offers soy pudding, soymilk and snacks. The rebrand focus on turning it into a dessert café whereas extended the product line into serving soy-based desserts and drink. Taking inspiration from the root of the business -- Hong Kong, the concept is to take back the audience into their precious childhood memories and memorable moments with a funky retro aesthetic to stand out and be unique. Using a nostalgic colour palette that advocates to one of the famous soymilk beverages in Hong Kong, Vita Soy Milk. A funky retro aesthetic from the colour palette and blob shapes from soybean allows attention from distance, showing fun and positive energy of the brand from its original branding. Demonstrating a different perspective of soybean other than health, giving it a new life by showing that soybean carries memories of one’s childhood and could prolong by making new ones from it. The funkiness is shown through the logo, how the soy dessert and the environment of the brand appeals customers to stay in the café.

Branding, Identity and packaging design for the conceptual tea brand, Tea Chi. Tea has a long history in China and is a significant part of Chinese tradition. The spiritual connotation of tea culture is a cultural phenomenon formed through the habits such as brewing, appreciating, smelling, drinking and tea tasting with Chinese cultural connotations and etiquette. It is a form of art that elevates spiritual connotation in Chinese culture. The brand aims to target Asians or foreigners who are appeal to tea culture through the Chinese-inspired design. The brand name and logo are inspired by the yin-yang symbol. It resembles the state of mixing into one, resembling the unity of physical and spiritual level in tea culture. Some Chinese ethnicities and areas remain tea serving customs, utilizing this with the root of tea culture. Various Chinese style patterns are used as calming colours to represent the spiritual realm after serving tea. Promotes Chinese tea and showcases how Chinese tea plays a significant part in Chinese History.

Branding, album design, merchandise and advertising for NVRLAND, a fictional boy group from China. Xin Tiao is an album about lust, attraction and attachment, telling a story of a group of young boys who are entering the world of adulthood through three stages in three different album. Each songs are their voices and feelings of their journey from lust to attachment. The design will follow the guidelines of State Administration of Radio, Film and Television (SARFT) as China has many restrictions in various of things, including the music industry.

Branding and mobile app design for a conceptual company, Herinna, which based in Hong Kong. It provides fashion services of closet organising and outfits matching through a mobile app. Many, especially young females, always struggle to choose what to wear every day for different occasions. Standing in front of their closets, planning the perfect outfit for the day, trying not to wear the same outfits and realised they have decided for hours with nothing in mind. The concept of the brand name stands for “her inner” which resonates the goal of the company to dress the inner and outer beauty of the customers. To emphasise the idea of making the audiences feel like they are special, the company wants to bring confidence and encourages the audiences to shine as they are. A star is therefore in the middle of “h” to emphasise that. An app is designed to allow users to choose their outfit and mange their closet. It is designed to be simple, organize and user-friendly to help users pick outfits without matching by themselves. The best part of this app is the style profile test. It uses algorithms, calculating the appearance characteristics and personal preferences of the users, in order to find the best fashion styles for the users. Minimalism app design allows easy navigation. The company and app are promoted through advertising posters.

SUBWAY® is a well-known food franchising business that specializes in submarine sandwich-making and food catering services. It was originally named Pete’s Super Submarines by Fred DeLuca and Peter Buck in 1965. This rebrand focuses on changing the dining experience of Subway, making it welcoming for the community, a group of people who has a close connection with, i.e. families and close friends, to dine inside Subway. Focusing on the comfy retro vibe, the original colour palette is kept but altered for a softer approach, a creamy beige colour is also added to strengthen the idea of the new branding — home. The brand is built on the colours and the door shape from the logo, giving the overall aesthetic a welcoming vibe. The dining experience is extended from branding to packaging with illustrations and digitally by new creating an animated logo. The new branding will overthrow the impression of an unpleasant dining experience in Subway while maintaining their brand story of 'eat fresh!'.

Branding and packaging design for the conceptual cocktail brand, Solo Spree. Drinking is often a social activity and people often drink alcohol at night. For those who enjoy drinking but are not sociable, they rather spend time alone at home, at night, doing whatever they enjoy. Some even treat drinking cocktail as a meditation. Drinking as a social activity at night could be a struggle to them. This brand is created to associated with those who are in this position. It offers both classic and original premixed cocktail that is deliciously different, refreshing and healthy. The cocktails are premixed so the customers could enjoy at home instead at a bar. Some premixed cocktail brand used illustrations as well, but stories are told in the packaging of Solo Spree cocktail. 60s retro style is used in the design allows fun and exciting vibe, it also gives a nostalgic feel which it connects to what people would feel when they are alone or meditate. Using gradient in the illustrations not only stand out from other illustrated packaging but also resemble the gradient from the appearance of cocktail. The illustration for each packaging also tells a story of what people would do if they are alone, in order to resonate with the target audience – individuals in all ages who lives alone and values their alone time.