Ashli

COSGEEK Magazine is a magazine for Canadian cosplayers and proud, self-proclaimed geeks, whether they’re into sci-fi, fantasy, or anime. The design relies heavily on photography, shot in a mix of creative portrait and editorial style, while headlines and articles allow for playful use of typography to better draw attention and set the tone of each piece. The covers avoid overuse of headlines and subheads, in order not to overshadow the cosplayer/photography featured on the front, and photography was edited to maintain consistent toning and style throughout. Unless otherwise noted in the credits, all written content, photography and artwork included in the project is my own.

In an era with an ever diminishing landscape of newspapers – and a growing lack of trust in the media – it’s important to remind the public what the loss of newspapers means for democracy. To that end, a series of typographic print and social media ads were created for National Newspaper Week, highlighting exactly what would be left if newspapers ceased to exist. "Fake News," "Propaganda," and "Bias" are just some of the words that stand out from the names of major daily and community papers still in print, written in a fading, headline gothic font. A logo for the campaign was also created.

Celebrating the legacy of the NHL's Toronto Maple Leafs, Maple Leaf Vineyards has a lineup of wines paying homage to each of the team's captains. I was challenged to focus on texture for the project. Well-skated on ice inspired the grit of the typography and illustration, while the silver embossed accents are inspired by jersey trim, symbolism and the storied legacy of the Original Six hockey team. Labels would be printed on a subtly textured paper to represent snow — just as the Leafs' colours are meant to symbolize snow and sky.

Moon Castle Beauty is a conceptual hair company with an affordable line of sulfate-free products for teenagers. A gift box, featuring shampoo, conditioner and serum, as well as a Point of Purchase Display were designed for the products. Design elements reference palaces and castles, while the purple and black colour palette is meant to feel luxurious and magical. Flowers and greenery reference ingredients and reinforce the 'purity' of the product.

Scrum Rush is a conceptual canned coffee brand for professionals & coffee lovers who want the mental boost of a cup of java, but don't have the time to wait around for a fresh pot of coffee to brew. Old time journalism played a large role for design inspiration, and as such, the logo features a 40's era reporter who is always on the go. Lightning bolts represent speed, energy and clarity of the product, while the clock frame emphasizes the brand's slogan: "It's always coffee time." A coffee-coloured palette creates cohesion with the logo and 40's era theme, while typefaces were inspired by the quick handwriting and typewriters reporters of bygone eras would use.

The Lacombe AA Generals are a senior mens' hockey team in need of their own identity after inheriting their brand assets from their storied AAA Generals predecessors. This conceptual rebrand does just that — aligning the team with community’s strong military history, while encompassing values and ideas of hard work, sacrifice, and overcoming obstacles to be the best team in the league. It also pays homage to the success and legacy of the AAA Generals, with their national championships reflected in the four maple leaves inside the stylized G logo. Project includes a wide range of design work, from jersey designs, to branding, web, advertising and motion graphic design. All photography included in this project is my own.