Published: Tuesday, 12 April 2016
VCAD’s fashion students steal the spotlight,
showcasing immense volume of annual textile waste
VANCOUVER, BC – April 12, 2016 – Eco Fashion Week kicked off
its 10th Edition in Vancouver this week with one of the most highly
anticipated events of the week, the VCAD
81lbs Challenge presented by Value Village.
Did you know the average North American disposes
approximately 81 pounds of clothing each year – a drastic 13-pound increase
from 2014 – and only 15 per cent of that gets donated or repurposed? Teaming up
with Value Village, the Visual College of Art and Design (VCAD) partnered with
Eco Fashion Week to demonstrate just how much textile waste the average North
American creates and how it can be repurposed through sustainable concepts such
as rethink and reuse.
“The message we’re trying to send is that you don’t need
to throw out all your clothing into a landfill, that you can repurpose it into
something beautiful,” said Fashion Design graduate and one of the participants
of the 81-pound Challenge Dillon Hayes. “You don’t always have to get rid of
Created entirely from dead stock – items that never sold
– VCAD’s fashion students were tasked with deconstructing and redesigning
garments to create stunning new styles under the mentorship of their
instructors. After six intensive weeks, what emerged was an original 30-piece
collection inspired by the 1920s that captivated the entire audience and kept
them in awe the entire night.
The upcycled collection, which features everything from
day-to-day wear to evening gowns, illustrates just how imaginative repurposing
clothing can be. One would never imagine that the glistening gold halter dress
was once an unwanted sari, or that the chic embroidered black dress originated
from what was once considered a passé pillowcase.
The evening ended with a powerful visual message. Entering
the stage for their final walk, students instructed all models to carry a bundle
of clothing – an accumulation of 81 pounds – in their hands to illustrate the
sheer volume of textile waste created by an individual each year.
“Buy with a conscience,” encourages Hayes. “Don’t buy
something because it’s cheap. Buy one good article of clothing that will last
Congratulations to Eco Fashion Week, Value Village, and
VCAD’s fashion students and instructors for undertaking such an immense
challenge! For a complete set of looks from the runway, stay tuned to VCAD’s