Shania

My personal branding logo is a visual representation of my identity, merging creativity with individuality. The design features an illustrated self-portrait framed by a heart made of pearls, symbolizing elegance, authenticity, and self expression. A refined wordmark enhances the professional yet artistic essence of the logo, ensuring versatility across digital and print applications. Typography plays a crucial role in reinforcing my brand’s personality, with a sophisticated serif typeface for my name that balances creativity with professionalism. Paired with clean, minimalist typography for supporting text, this combination achieves a harmonious blend of modernity and tradition. My branding colors further reflect this balance—blush and mauve evoke creativity, deep burgundy adds confidence, a cool blue-gray provides stability, and soft neutrals offer clarity. This cohesive palette ensures consistency across all applications, from business cards and stationery to merchandise and digital platforms. Mockups showcase the adaptability of my brand, highlighting how textures, illustrations, and layouts come together to create a unique and expressive visual identity.

Liks Ice Cream Shop is a beloved family-owned business that has been crafting high-quality, delicious ice cream since 1982. Located in Parkdale near the Bow River pathway and Edworthy Park, Liks has become a staple in Calgary, offering over 44 unique flavours, including no-sugar-added and lactose-free options. The shop’s commitment to artisanal craftsmanship, fresh ingredients, and a welcoming atmosphere makes it a must-visit destination for ice cream lovers of all ages.

Liora is a skincare brand dedicated to achieving healthy, radiant skin through 100% natural ingredients. With a refined yet approachable identity, Liora blends elegance and sustainability, offering a luxurious experience for those who prioritize clean beauty. Its thoughtfully designed logo, featuring a delicate floral emblem, reinforces the brand’s commitment to nurturing glowing skin. The typography, a modern serif with balanced proportions, conveys sophistication and trust, while the soothing color palette of cool blues and warm golden hues reflects hydration, nourishment, and natural radiance. Through eco-friendly packaging and minimalist aesthetics, Liora’s cohesive branding embodies purity, beauty, and sustainability, making it a trusted choice for high-quality, nature-inspired skincare.

Thirsty Rabbit was founded by two sisters with a passion for crafting authentic and delicious bubble tea. Located in Calgary, Alberta, our shop offers a wide variety of handcrafted boba drinks made with high-quality ingredients and a love for bold, refreshing flavours. At Thirsty Rabbit, we believe in creating more than just great drinks; we’re building a welcoming and inclusive community. From our team members to our customers, everyone is treated with kindness and respect. We are committed to sustainability, and quality, and providing a cozy space where people can sip, relax, and connect. As a newly established brand, our dream is to grow and share our love for bubble tea with even more communities across Canada. This is just the beginning of our journey—one sweet sip at a time.

Radiant Pup Spa is dedicated to serving pet owners who seek personalized and high-quality grooming services for their dogs. Our target audience consists of busy professionals, families, and pet lovers who prioritize their pets’ comfort and well-being. They value a stress-free, one-on-one grooming experience in a calm, welcoming environment. Whether it’s a specific breed clip, a kennel cut, or a teddy bear trim, these pet owners are committed to ensuring their furry companions receive gentle, expert care that leaves them looking and feeling their best.