Omama

I created detailed illustrations using Adobe illustrator, front and back.

I have created textile prints using Photoshop and illustrator, done for my previous employers.

I did a research on the products that Aritzia does not offer at the moment. Doing surveys and asking people first hand the products that Aritzia can offer and concluded that night robes and night pajama sets are most favored. I then researched on marketing the new line and promoting it thorough an event.

A photoshoot conducted by myself. Themed around daddy and daughter tea party.

Created advertisements for renowned brands using photoshop and Canva. I kept in mind different markets and their respective cultural values before creating these ads.

I created a shadow box from scratch, for visual merchandising.

As part of my fashion writing class, I wrote fashion articles on various topics including Zuhair Murad's collection review and an upcoming fashion designer.

I created a hypothetical brand featuring products for kids. I then studied and researched the marketing aspect of the brand including financials, operations, SWOT analysis etc.

As part of my Apparel Production course, I created tech packs inspired by Elie Saab's collection.

I created an event for a hypothetical collaboration between Aritzia and Patagonia, including the look book for the collection and visual displays.

I did flat lays for a hypothetical brand selling fairy tale dresses for young girls.

I let my creative juices flow when it comes to working in photoshop.