Margaret

The Expert Electric rebrand balances professionalism with a friendly, modern appeal. The stylized lightbulb represents innovation, while the "EE" coil subtly reinforces the brand name. A rounded, approachable typeface and a bold dark blue color enhance trust and recognition. The rebrand sets Expert Electric apart in the residential electrical market, making it inviting for younger homeowners. This project was a school assignment and is not affiliated with the company.

My personal brand embodies bold creativity, versatility, and a refined aesthetic, blending branding, motion graphics, and marketing materials into a cohesive identity. The custom logo, sharp and fluid, reflects adaptability and confidence, while the color palette—black, white, orange, and dark red—balances energy, sophistication, and warmth. Figtree, the brand’s primary typeface, reinforces clarity and modernity across all applications. Every design choice ensures consistency, impact, and adaptability across digital and print platforms, solidifying a strong and memorable brand presence.

Terra Drip is a brand inspired by the balance between bold, earthy brews and delicate floral notes. The name combines “Terra” (earth) and “Drip” (coffee brewing), reflected in a logo that uses bold typography and coffee bean elements. The tagline, “Flavours that Flourish,” highlights the blend of richness and subtlety. The identity features a warm, earthy color palette that includes Ceramic White, Coffee Grounds Black, Tiger Lily Orange, and roast-inspired tones. The brand design is clean, adaptable, and memorable.

This looping drip animation was created to boost brand recognition and social media engagement for Terra Drip. The bold, high-contrast visuals and clean motion reflect the brand’s identity: Earthy, expressive, and modern. Designed for digital platforms, the animation highlights the core product while reinforcing the logo and tagline. Strong typography and a minimal layout ensure clarity, impact, and adaptability across formats.

This motion graphic brings the Expert Electric rebrand to life through bold movement and lighting. Two silhouettes high-five, revealing the logo in negative space—symbolizing energy and teamwork. A strong call to action and value statement boosts engagement and trust. The animation enhances brand recognition, communicates key messages quickly, and serves as a dynamic marketing asset for digital platforms. Created as part of a school assignment; not affiliated with Expert Electric.

This logo animation reflects my identity as a graphic designer—bold, intuitive, and transformative. The fluid transition between the “MA” into a scorpion and back symbolizes adaptability, precision, and creative power. The scorpion, a personal emblem tied to my Scorpio nature, reinforces my design approach: striking, detail-driven, and fearless. This motion piece brings my visual brand to life, emphasizing my versatility and strong creative presence.