Kristalee

Guardians of Africa is a visually engaging magazine that explores the beauty, diversity, and vulnerability of African wildlife. Focused on raising awareness and appreciation for endangered species, the magazine blends impactful imagery, compelling narratives, and educational features to spotlight the animals that shape Africa’s ecosystems. Each issue invites readers to connect emotionally with the continent’s most iconic and at-risk species, encouraging respect, understanding, and conservation action.

Instinct 9 is a high-impact energy drink brand concept built around themes of raw power, agility, and instinct. I developed the brand from the ground up, including the logo, packaging design, an animated advertisement, and a mobile app prototype. The logo features a fierce feline mid-pounce, with its tail curled into the shape of a “9,” surrounded by lightning bolts to symbolize high energy and intensity. Every design element reinforces the brand’s bold, untamed personality—crafted to appeal to consumers looking for a surge of focus and drive.

I went to see P!NK's Summer Carnival show and was super inspired to create something that showcased her aerial stunts. I decided a poster would be perfect, i wanted it to be bold, electric, and full of movement just like her shows. From the neon lights to the fearless attitude, every detail was inspired by the powerful visuals and unapologetic spirit that P!NK brings to the stage. This piece gave me the chance to push my design style, play with expressive color, and channel concert energy through illustration. A celebration of chaos, color, and confidence.

What began as a simple isometric illustration of the Addams Family home evolved into a fully animated poster, inspired by the atmosphere of the Wednesday series. With encouragement from my instructor, I reimagined the design as an ad for the new season, using the quote “We wear black on Wednesday” as the headline. The animation features lightning cracking through the sky around the house, triggering the lights inside to flicker ominously — a nod to the eerie, offbeat tone of the show.

This ad campaign for Sapori al Sole, a fictional upscale Italian restaurant, consists of three visually rich advertisements that explore the intersection of food, art, and emotion. Each ad features carefully plated spaghetti dishes arranged in abstract yet elegant compositions—using the pasta itself as a medium of visual rhetoric. These forms are intentionally designed to evoke emotional resonance while preserving a sense of luxury and refinement. The lighting is deliberately low and intimate, casting soft shadows and enhancing the warm, earthy tones throughout the imagery. This stylistic choice supports the campaign’s intent: to position Sapori al Sole not just as a restaurant, but as a sensual, elevated dining experience. Through this blend of design, tone, and symbolism, the campaign appeals to viewers’ senses and emotions, capturing the soul of fine Italian cuisine in visual form.

This conceptual ad series was created for Bard on the Beach, reimagining The Two Gentlemen of Verona through a bold 1980s synthwave lens. The campaign includes two distinct pieces: one text-based poster centered on retro typography and bold messaging, and one image-based design styled like a postcard, using composition and mood to tell the story visually. The concept was inspired by the VHS era—when movie posters and cassette covers were dramatic, high-impact, and deeply atmospheric. That aesthetic, combined with the neon-heavy color palettes of the time, felt like a perfect match for bringing Shakespeare’s themes of love, betrayal, and friendship into a modern, stylized world. The warm glow, high contrast, and nostalgic cues were designed to evoke emotional curiosity while standing out in public spaces—just like film posters once did outside theatres.

For my Advertising 2 course, we were tasked with selecting a brand of our choice and fully rebranding it. I chose Zoe’s Animal Rescue, a local nonprofit dedicated to helping vulnerable animals. The project included developing a full brand identity, featuring three distinct logo types: a wordmark, brandmark, and combination mark. I also created a professional stationery package including a business card, letterhead, and envelope to reflect the updated branding. For the advertising portion, I developed a print campaign designed to fit my custom magazine layout Guardians of Africa. This included: 2 full-page ads and 1 quarter-page ad I was also tasked with completing 3 digital ads which i used to promote the fully interactive mobile app prototype that you can also explore directly here: 🔗 https://shorturl.at/hesRO Lastly I designed 2 outdoor posters that were non-campaign related to encourage people to volunteer or adopt/foster. This project gave me the chance to explore multi channel advertising, visual identity design, and meaningful storytelling — all tied to a cause I care deeply about.