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ARC'TERYX Cultures

The proposal is a new branch of an already established brand; Arc’teryx, similar to that of Veilance or LEAF. This new branch dubbed “Arc’teryx Cultures” focuses on different aspects of cultures around the world, while showcasing them through traditional garments and or patterns from the cultures, crafted using Arc’teryxs newest textile and treatment technologies.

The proposal is a new branch of an already established brand; Arc’teryx, similar to that of Veilance or LEAF. This new branch dubbed “Arc’teryx Cultures” focuses on different aspects of cultures around the world, while showcasing them through traditional garments and or patterns from the cultures, crafted using Arc’teryxs newest textile and treatment technologies.

The proposal is a new branch of an already established brand; Arc’teryx, similar to that of Veilance or LEAF. This new branch dubbed “Arc’teryx Cultures” focuses on different aspects of cultures around the world, while showcasing them through traditional garments and or patterns from the cultures, crafted using Arc’teryxs newest textile and treatment technologies.

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Mock-up Magazine

A mock-up magazine for techwear enthusiasts, containing ads, articles about iconic techwear garments and and insider perspective.

Creative Direction Photo shoot

I was the creative director of this photo shoot, inspired by a mood board made earlier in the class.

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