Kristalee

For my Advertising 2 course, we were tasked with selecting a brand of our choice and fully rebranding it. I chose Zoe’s Animal Rescue, a local nonprofit dedicated to helping vulnerable animals. The project included developing a full brand identity, featuring three distinct logo types: a wordmark, brandmark, and combination mark. I also created a professional stationery package including a business card, letterhead, and envelope to reflect the updated branding. For the advertising portion, I developed a print campaign designed to fit my custom magazine layout Guardians of Africa. This included: 2 full-page ads and 1 quarter-page ad I was also tasked with completing 3 digital ads which i used to promote the fully interactive mobile app prototype that you can also explore directly here: 🔗 https://shorturl.at/hesRO Lastly I designed 2 outdoor posters that were non-campaign related to encourage people to volunteer or adopt/foster. This project gave me the chance to explore multi channel advertising, visual identity design, and meaningful storytelling — all tied to a cause I care deeply about.