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Home   Portfolio   Graphic Design   Shahpoor Mohammadi Portfolio

NYC Pizza Station

This is a rebrand of NYC Pizza Station which is a local pizza shop in Port Moody British Columbia. The idea behind rebranding is to create a different identity and bring style and impression of New York City. Our target audience is adults 20-35 years old who love New York-style pizza. The brand icon is inspired by the New York City subway station logo.


Split is a ridesharing platform for young students and adults aged 18 - 49yrs old who goes to school or work and lives a bit far from the city where they don’t have access to Skytrain or buses. The company aims of ridesharing are to improve mobility by providing rides to users without cars, to reduce travel costs, to address environmental concerns by reducing the total driving distance on roads, and to alleviate congestion by reducing vehicle numbers.

Vancouver Whitecaps FC

Vancouver Whitecaps FC is a Canadian soccer team based in Vancouver, British Columbia. The Whitecaps compete in Major League Soccer(MLS). Over the years president, Bob Lenarduzzi was considering rebranding because the logo was not telling the aspect of the brand’s story. Using the historic elements the ultimate objective of this rebranding is to modernize and make it meaningful. The brand is targeted towards athletes, students and locals who love to play soccer.

MD'S Customs

MD’s Customs is an Automotive Restoration service based in Pitt Meadows, BC. They offer home service for people who don’t want to come to the shop. MD’s Customs is more than a brand, it’s a lifestyle with a worldwide following. Driven by adventure, a passion for shine, and a love for the road ahead, we welcome any who share this passion to become part of our family.


This is a rebrand for Tojo’s Restaurant. It’s located in West Vancouver BC. The brand comes across as old-fashioned and needs to be modernized. The reason behind the rebrand is the outdated image of the company. The target audience is male-female 20-30 yrs old who loves the taste of authentic sushi. The font and colours that have been chosen are modern and gives the brand a modern look. This rebrand will engage new customers.