Tasia

The Problem Traditional maritime moorage relies on a "Radio-In" bottleneck , where boaters must wait for verbal slip assignments while navigating busy waters. This process lacks visual clarity and creates unnecessary stress during critical arrival moments. The Solution The USCM interface digitizes the Dock Master’s role , replacing verbal relays with a visual, interactive dashboard. This mobile-first web application allows boaters to secure moorage and check real-time conditions before they even enter the harbor. Key FeaturesReal-Time Data Widgets: High-visibility displays for wind speed, wind direction, and tide charts.Interactive Dock Map: A color-coded 2D map for instant slip selection and moorage confirmation.Outdoor-Optimized UI: A "Dark Heritage Modern" aesthetic using a high-contrast Obsidian base to eliminate screen glare in bright sunlight.One-Handed Navigation: A streamlined 4-step booking flow designed for ease of use while operating a vessel .Visual DirectionThe design blends maritime tradition with modern utility. Utilizing Industry Inc for technical data and Source Sans 3 for UI text , the interface achieves WCAG AAA compliance for maximum readability in high-glare environments.

The Project A promotional poster series for the Shakespearean festival play The Dark Lady. The campaign focuses on reclaiming the identity of the "mysterious" woman from Shakespeare’s sonnets, shifting the narrative from a passive muse to a defiant, overlooked historical figure. Design Strategy Atmospheric Visual Storytelling: Utilizes a moody, monochromatic palette and ethereal smoke textures to symbolize a name "lost to time". Reclaimed Narrative: The second poster features bold, "hand-redacted" or layered typography to emphasize the themes of buried verses and voices hidden in the margins. Modern Noir Aesthetic: Combines gritty, illustrative textures with a sleek, minimalist layout to bridge the gap between classic theater and modern design. Typographic Contrast: Pairs a sharp, classical heading with raw, expressive hand-written styles to mirror the conflict between the formal "verses of a man" and the woman's true, whisper-quiet reality. Key Imagery The Gaze: A central, high-contrast illustration that captures a haunting, direct look, challenging the audience to see the woman beyond the shadow they remember. Branding Integration: Features a clean, secondary placement of festival sponsors and the Bard on the Beach logo, ensuring the atmospheric art remains the primary focus.

The Project This series of advertisements reimagines the iconic Canadian snack through the lenses of nostalgic realism, pop-culture subversion, and abstract minimalism. The goal was to maintain the brand’s "authentic" core while experimenting with diverse illustration and layout techniques. Campaign Breakdown Nostalgic Heritage ("Hawkins Remembers"): This piece uses a monochromatic, vintage photographic style to emphasize tradition. By placing a classic shopkeeper in a modern grocery setting with a selective-color product bag, it reinforces the tagline: "Treats like they used to be...". Pop-Culture Subversion ("The Snack That Haunts You"): A playful, illustrative pivot into the horror-comedy genre. This ad features a stylized parody of Freddy Krueger feeding a Cheezie to a cat, using a warm, limited color palette to create a "cult classic" magazine aesthetic. Bauhaus Minimalism: A purely technical exercise in abstraction. This layout strips the brand down to its most basic elements—geometric bars and a circular focal point—inspired by mid-century modernist movements like the Bauhaus. Technical Skills Highlighted Selective Color & Photo Manipulation: Creating a bridge between past and present through high-contrast editing. Vector Illustration: Developing a custom character style with a focus on flat color and clean line work. Geometric Composition: Utilizing grid-based design and negative space to convey brand identity through abstract forms.

The Project A luxury skincare advertisement centered on the theme of aging as a relentless debt. The campaign utilizes striking surrealist imagery to position the product as a defiant solution against the natural "collection" of time. Design Strategy Narrative Copy: Employs a bold, rhythmic hook—"Dry skin is a debt that age will surely collect"—to create an immediate sense of urgency and gravity. Surrealist Metaphor: Features a central figure undergoing Kintsugi-style repair, with gold "veins" filling the cracks in a marble-textured body. This symbolizes the product’s restorative power while elevating skincare to the level of high-art preservation. Symbolic Elements: The serpent, arranged in an infinity (8) shape, serves as a dual symbol of rebirth and the cyclical nature of time, framing the product bottle as the literal head of the cycle. High-Contrast Minimalism: Set against a textured, white "serpent-skin" background to ensure the dark, sharp elements of the illustration and the product bottle remain the primary focal points. Technical Skills Highlighted Composition & Symbolism: Managing complex illustrative elements—snakes, marble textures, and liquid gold—to create a cohesive, balanced vertical layout. Brand Voice Development: Crafting a "Noir-Luxury" tone that differentiates the brand from the softer, more clinical approach of traditional cosmetic advertising. Illustration Integration: Blending fine-line vector work with digital textures to create a multi-dimensional, tactile feel.

The Project A dark-humored advertising campaign that explores the "afterlife" of the morning routine. This series uses macabre storytelling and atmospheric vector illustrations to position Death Wish Coffee as a ritualistic necessity for the weary. Campaign Breakdown "The Morning’s Last Rites": A quiet, domestic scene featuring a skeleton at a kitchen table. The spotlight effect and rising steam create a sanctuary-like atmosphere, framing the first cup of coffee as a sacred, revitalizing ritual. "Strong Enough to Wake the Ancestors": A rowdy graveyard scene where skeletons are seen dancing on tombstones. This uses irony to highlight the product’s high caffeine content, suggesting it can bring life to even the most "expired" energy levels. "Black as the Void You’re Trying to Fill": A more existential, surrealist piece featuring a skeleton dropping a bean into a stone well. It leans into the brand's "dark" identity with a punchy, cynical tagline that resonates with a modern, alternative audience. Technical Skills Highlighted Narrative Illustration: Moving beyond simple product shots to create "micro-stories" within each frame. Atmospheric Lighting: Using digital gradients and "spotlight" techniques to create depth and focus within a high-contrast black-and-white environment. Consistent Branding: Maintaining a cohesive visual language through the use of the iconic skull-and-crossbones logo and a restricted color palette of black, white, and "Death Wish Red."

This is a digital editorial portrait focused on Chiaroscuro lighting and expressive character rendering. The piece explores the balance between realism and graphic stylization, using strong directional light to create deep shadows and a cinematic, "Noir" mood. Detailed, textured brushwork mimics traditional media, adding a tactile quality to the skin tones and features while maintaining a clean, professional aesthetic.

This advertisement integrates traditional fine-line illustration with modern digital layout. The central focus is a detailed, stippled ink drawing of a mythological sea creature, emphasizing raw detail and hand-crafted texture. By pairing intricate, traditional artwork with bold, modern serif typography and a heavy ink-stain border, the design creates a tactile, heritage-driven feel for the premium spirit.

This brand identity for the Union Steamship Co. Marina (USCM) focuses on heritage-inspired modernization and geometric precision. The rebrand centers on a high-contrast, modular logo system that bridges the marina's historical roots with a contemporary digital interface. Utilizing sharp, symmetrical linework and a restricted monochromatic palette, the design ensures scalability across physical signage and mobile platforms. The typographic selection emphasizes industrial strength and clarity, while the secondary brand marks provide a versatile toolkit for varied applications, from uniform embroidery to interactive web elements.

This project features a charismatic character study of a "stressed mama" opossum, blending humorous storytelling with a clean, sticker-ready illustration style. Centered on a mother frantically managing a pouch overflowing with joeys, the design utilizes expressive linework and a soft lavender-and-grey palette to transform a gritty backyard animal into a relatable symbol of overwhelmed parenthood. The versatility of the character is showcased through a series of mockups—ranging from bold apparel prints to minimalist tech decals—demonstrating how high-contrast vector art can effectively bridge the gap between character concept and commercial lifestyle branding.

This branding project for Crossroads Dark Rum centers on an intricate vector illustration of Papa Legba, utilizing the Loa of the crossroads to anchor the product’s identity in "Modern Noir" mystery. Developed in Adobe Illustrator, the design features a high-contrast, skeletal interpretation of the figure, employing stark black-and-white tones and detailed linework to evoke a sense of weathered, supernatural authority. By pairing this macabre icon with clean, vertical typography and a minimalist label frame, the project demonstrates a sophisticated translation of folkloric storytelling into a bold, atmospheric commercial spirit package.

This advertising campaign for Robba Da Matti utilizes a sophisticated "Modern Noir" aesthetic to capture the artisanal spirit and intimate atmosphere of the restaurant. By pairing high-contrast, black-and-white lifestyle photography with a clean, minimalist layout, the designs emphasize the tactile nature of Italian dining—from the hand-kneading of dough to the shared joy of a wine-filled evening. The visual identity is anchored by a bold, barred logo and a recurring red wine-stain motif, which provides a singular pop of color against the monochromatic palette to symbolize the "vibrant energy" of the brand. This balance of grit and elegance creates a compelling narrative of authentic craftsmanship, positioning the establishment as a premier destination for wine, food, and laughter.

This portrait transforms a vintage, candid photo of a Shih Tzu with a distinctive yellow pom-pom topknot into a stylized, expressive illustration that captures the pup’s original charm. Developed as a digital sketch, the artwork emphasizes the dog’s scruffy, abundant coat and the texture of its wet beard through loose, energetic linework and a muted, earthy palette. The illustration is available in two variations: a fully colored piece with a textured body pattern and playful splatter accents, and a clean, minimalist line-art version, demonstrating a successful translation of raw memory into contemporary character art.

This "Winter’s Coming" campaign for tentree reimagines the brand’s sustainable mission through a cinematic, "Modern Noir" lens, blending high-contrast black-and-white lifestyle photography with atmospheric, misty landscapes. The creative direction juxtaposes a mysterious, silhouetted figure in a wide-brimmed hat against grounded, real-world imagery of the winter collection to evoke a sense of environmental urgency and timeless style. By utilizing a minimalist layout and a monochrome palette with strategic pops of color in circular callouts, the campaign highlights specific garments while reinforcing the brand's core "ten trees planted" promise. The resulting narrative—captured across web and social layouts—positions eco-conscious fashion as both a practical necessity for the changing seasons and a sophisticated, almost mythic commitment to the planet.

This typographic study explores the existential tension of Fight Club’s iconic refrain, “I am Jack’s wasted life,” by transitioning a raw, chaotic pencil sketch into a refined Art Deco digital composition. The design juxtaposes the narrator’s internal fragmentation—initially captured through aggressive, overlapping strokes on grid paper—with a sterile, geometric digital execution that mirrors a polished corporate facade. By framing the macabre sentiment within minimalist ornamentation and high-contrast typography, the piece highlights the irony of a life that is aesthetically "ordered" yet spiritually hollow, anchored by a single red vertical stroke that hints at the underlying volatility of the character.

Set against a misty, monochromatic palette of deep violet and pale lavender, this project features a minimalist watercolor sanctuary nestled within a stylized coniferous forest. The central cabin, illuminated by a soft internal glow, serves as a focal point of tranquil isolation, blending organic ink-wash textures with sharp, modern architectural lines. This atmospheric setting, punctuated by a cryptic celestial emblem, evokes a sense of mystical solitude and serves as a evocative backdrop for a narrative centered on quiet reflection or a hidden retreat in the wild.

**ReinBeau** is an intimate mixed-media portrait that captures a shared moment of warmth through a blend of structured ink and expressive watercolor. The piece draws its atmospheric palette directly from the iridescent interiors and sun-bleached surfaces of local sea shells, utilizing muted pearlescent purples and soft, sandy indigos to create a fluid, ethereal backdrop. By marrying the precision of graphic linework with these organic, coastal-inspired blooms of paint, the illustration reflects the interplay between grounded connection and the delicate textures of the shore. The title serves as a dual tribute, weaving together a partner’s name with a classic French term of endearment to highlight the personal affection at the heart of the work.