Ryan (Suixin)

As a music retail that started in 1953, the company offers the most wide range products including pianos, guitars, electronic keyboards etc; however, Tom Lee does not only specialize in selling music instrument, they also provide technical services such as instrument repair, maintenance, music publications and recording studio rental. To help improving the awareness of what the company offers, this rebrand project is to create a more modern and up-to-date image for today’s musicians to recognize the extensive services that Tom Lee provides.

Shiro is a local Japanese restaurant located in the Mount Pleasant area of Vancouver, BC. They are known for using the freshest ingredient to put in their dishes. This rebrand project is created to target audience between the age of 30 to 40 in Mount Pleasant area who has an adventurous taste. This new face of Shiro is directed to an Izakaya style to improve its overall brand image and stand out from the crowd of Japanese restaurant in the neighbourhood.

This project is a rebrand for the London building in Vancouver downtown. The rebrand is aiming for a high end style that targets upper middle class individuals, couples, or married couples with no kids. The new name Beaumont was inspired by an actual royal palace that is located in the North Gate of Oxford, and was intended by King Henry the First about 1000 years ago, which was the medieval age at the time.