VCAD Launches New Curriculum to Draw Awareness to Sustainability in Fashion, the First of Its Kind in North America
Monday, April 4, 2016
– April 4, 2016 – The Visual College of Art
& Design’s (VCAD) is proud to introduce an updated curriculum for its
fashion programs that feature a dedicated course on sustainability within the
industry, the first diploma program of its kind in North America.
Consumer consumption rates are
continuously rising, increasing pollution while simultaneously depleting
natural resources. As a result, many businesses and designers – local and
global – are drawing attention to more sustainable practices that can minimize
the environmental impact from the fashion industry.
“We are starting to see the real effects
of global production and global marketing and how the dialogue needs to be
inclusive of more considerations than just expenses and bottom line,” said
Glencora Twigg, a Fashion Design instructor at VCAD and co-owner of Twigg
& Hottie Boutique. “The biggest consideration when creating the
Sustainability course,” she added, “was to balance the macro issues with the
components that are of particular relevance to the fashion and apparel industry.
We want to ground our students in the biggest, most influential issues and
sustainability is becoming a strong consideration for many businesses including
local giants Lululemon, MEC, and Arcteryx.”
Sustainable fashion is becoming integral
to fashion design philosophies, technologies, and trends in manageable
sustainability. Regarded as a pioneer in fashion training, VCAD’s new Fashion
Design and Marketing & Merchandising for Fashion curriculum is one of the
first to focus on sustainable, authentic, and organic practices. As part of the
program, students will conduct market research examining political, economic,
social, and technological sustainability issues using PESTLE analytical
The new Sustainability course will help
students gain fundamental knowledge on how to align ethical, eco-conscious
values with the manufacturing process to minimize waste generated from pre- and
post-consumption. A prime example of reusing post-consumption apparel can be
seen at the 10th Edition of Eco Fashion Week, which will be taking
place next month.
Created from 81 pounds of discarded
clothes – the average amount of clothing and textiles thrown out by an
individual each year – VCAD’s Fashion Design and Marketing & Merchandising
for Fashion students will be participating in the VCAD 81lbs Challenge presented by Value Village to showcase a
contemporary collection of upcycled clothing. To put things into perspective,
one pound of clothing on average consists of three shirts, nine pieces of kid’s
clothing, or one pair of shoes.