Ekaterina

[ Full Brand Identity ] A full brand identity was established from logo to web design. The first focus and intent of the branding was cohesion. A streamlined logo, elements of the logo used as attributes on packaging and site design to create bold memorable user experience. My intention was to bring a clear, unique and upscale representation of their 25 years experience. A Consistent palette was used throughout the branding process, and keeping the logo large and dynamic to bring a contemporary mature look to the brand, bringing it forth into the circle of competitors. The inspiration was based on luxury fashion, minimalism. [ AI | PS ]

[ Childrens Literature | Project Community] A little about my art, inspiration and a project titled Community. Community is a book that was inspired by various street scenes and composites of people in Saskatoon, Saskatchewan. Over a course of a two year period, I studied and captured the essence of what I beleive is foundational to a community. The values we share. Different real life inspired scenes were juxtaposed together with a common quality. Showing we share more than we realize, and my attempt to capture the human spirit and qualities of the community we create in action. Inspired by Blexoblex "People" I hope to keep creating in the future of childrens concept literature.

[ Publication Design ] Praxis V is a fully realized magazine publication. The concept for this magazine was based on socialist vanguard magazines from the civil rights era. The layout was established in Indesign, with a dramatic layout and usage of proportions and textures as well as art and clippings. The intention of the magazine is to have a collage feel however well organized in text layout with optimal accessibility. Proportions were scaled and text wrapping was used to achieve the overall result. Clean lines, bright bold typography capturing the readers imagination. [ ID ]