Vanessa

Celestial is a hair care system that comes in a beautiful box. The kit includes the box, shampoo, conditioner, and sea salt spray. Celestial is targeted towards Gen Z women who are more spiritually inclined than usual. They are interested in the zodiac and judging others based solely on their signs. These women also use incenses and get their energy from crystals scattered about their home. Celestial is a brand that really connects with the sense of wonder and it gives you that sense of purpose to go forth and accomplish whatever you’re working towards in life.

Bloom Berry Seeds is a point of purchase stand (POP) that contains little seed packets that you can use to plant in your home garden. Bloom Berry Seeds is targeted towards Gen X women who spend most of their free time in the garden. They always wear floral patterned clothes and drink rosehip flavoured tea. They love to spoil their grandchildren with wonderful, handmade items, and their house is spotless. Bloom Berry Seeds is a brand that shows that when your plants are happy, you can be happy too knowing that they come from a place of care and happiness.

Blue Mountain Park Animal Hospital (BMPAH) is a veterinarian clinic located in Coquitlam BC. Knowing that BMPAH is such a great vet office and it has such amazing reviews, the branding should match that. Blue Mountain Park Animal Hospital’s website also talks about how they’re such a caring place for your pet, so I wanted to emulate that into the logo. To show the connection that BMPAH makes between humans and animals.

Burst 99 is an energy drink for those who need a burst of energy throughout the day. It comes in three different, delicious flavours: berry pomegranate burst, blueberry burst, and cherry burst. Burst 99 is targeted towards Millennials who are constantly tired from their 9 to 5 job and taking care of their young children at home. Trying to balance their daily schedules is a hassle, and they could use a nap right about now. Burst 99 gives you that 80s vibe showing that even if you’re stuck in the present, you can burst through to the future.

C&V Wedding is my personal wedding that I am branding. The target audience is myself is this case. What’s included is stationery (invitations, place cards, and signature books), and a beautiful website with multiple pages. C&V Wedding is celestial/galaxy themed because personally I have always loved space and I am constantly curious as to what is out there. I want to showcase that sense of wonder and magic to this branding, and I think I’ve achieved that.

These heart illustrations are something that I have done in my own time. They are all a part of a series. I chose to do a series of heart illustrations because I find that anatomical hearts don’t look very pleasing to the eye, but that is what makes me want to make art out of them. I find the beauty in the ugly anatomical hearts.