Growth of Canadian malls a boon for creative professionals
Friday, August 15, 2014
A new report from the Canadian Press highlights a surge in expansion
projects at Canadian shopping malls. While this is clearly great news
for Canadian shoppers,” it’s even better news for graduates of VCAD’s
Interior Design and Marketing & Merchandising for Fashion programs.
on research by commercial real estate company CBRE Group, the report
dates the growth of Canadian shopping malls back to the 2008 financial
crisis, when Canada was seen as a stable port in the economic storm.
That growth, it says, is expected to continue, driven largely by foreign
retailers setting up shop in Canadian malls.
These retailers, of
course, will need well-designed stores that blend style and beauty with
purpose, function and even health and safety considerations. The growth
in retail – coupled with rising awareness of the benefits of
professional design in general – is part of the reason why employment of
interior designers is expected to grow faster than average over the
next several years.
Once established in a mall near you,
retailers then have to sell their fashions – enter the fashion marketers
and merchandisers! These true trendsetters of the fashion world work
behind the scenes to create and execute marketing plans, design
point-of-sale displays and coordinate brand development strategies.
need look no further than the expansion projects underway at
Vancouver’s Pacific and Oakridge Centres to see the growth of Canadian
shopping malls up close. And one need go no further than Visual College
of Art & Design to get the hands-on training to excel in the
exciting career fields of Interior Design and Marketing &
Merchandising for Fashion.
Get started today at www.vcad.ca