Visual Merchandising and Fashion Buying
Vancouver, BC - May 17, 2010 - Best suited for trendsetters rather than trend followers, fashion merchandising and fashion marketing are unique career opportunities to consider. Not only are fashion merchandisers and buyers the first on their friends' list to call during a fashion emergency, but they will have contributed to the popularity of current style trends.
Visual merchandisers are right to take the appearance of a retail environment seriously. Window displays, tables, and shelves of store products help attract customers, increase sales, and boost brand reputation. By integrating areas of art, graphic design, photography, architecture, and colour coordination, visual merchandisers are both technical and creative artists. Small boutique stores and large national department stores require merchandisers to create a fashion world to continuously attract their target market.
Fashion buyers control the consumer shopping experience by determining which fashion trends are up-and-coming and by making sure that these trends are represented in the store. This career option is not just for people who enjoy shopping; buyers must understand the entire retailing process. They need strong analytical skills to understand how products have sold in the past, what customers are looking for today, and which products are predicted to sell in the future. Trend forecasting relies not only on instinct but also knowledge of consumer buying habits and current economics.
Get started in a fast-paced, exciting fashion career today! Fill out the form to your right for more information on VCAD's Marketing and Merchandising for Fashion program.