Thought and planning behind fashion placements in film, TV and music videos
Vancouver, BC - March 24, 2010 - Can't watch a movie or television show without finding out which designer or fashion house played a part in costume design? You're not the only one.
It's no surprise that entertainment mediums in contemporary society are increasingly dependent on product placement. The work of marketing executives and public relations professionals is constantly seen in mainstream media and should be a topic that fashion design and fashion marketing students pay attention to. The influence of product placement on TV and movie audiences establishes a trend in society and, if successful, leads to an increase in sales.
The stand-out influences of movies such as Sex and the City and The Devil Wears Prada has helped to expand the empires of specific fashion and accessories designers, while on television the hit show Mad Men brought back a revival of sixties fashion trends. Even music videos and costumes made for music tours have given product placement to designers with a wild, creative streak.
The best thing about attending a fashion design college is the education you receive in fashion marketing. Whether you want to be a designer or a communications executive, marketing is essential to running a successful business. Product placement in a mainstream medium gives a brand wide-spread exposure to mass audiences who watch, desire, and eventually buy a product.
Looking to launch a fashion design career? VCAD's Fashion Design and Marketing & Merchandising for Fashion programs are a great place to start!