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November 23, 2010 - A Pop Up Store Offers a New Way to Create Fashion Buzz
Fashion marketers have to be creative. Thinking outside of the box is a challenge; you must always try to find a way to excite your audience and entice a new group of people to join the club. What better way to do this than to create hype and energy about your fashion brand and then take it away with a pop up store?More
October 21, 2010 - E-fashion in the 21st Century
Everyone you know has, at one point or another, bought something on the Internet. As customers become more web savvy and technology such as smart phones and handheld PDAs become more advanced, retailers are...More
June 21, 2010 - Enter the Fashion Blogosphere
Why blogging can help you launch a career in fashion
Vancouver, BC - June 21, 2010 - As a fashion student, getting your name out in the fashion world - whether as a designer, public relations executive, buyer, or retailer - is hard work. However, now that the Internet has become the ultimate tool for communications, meeting the right people may n...More
May 17, 2010 - Fashion Merchandisers are Leaders of the Pack
Visual Merchandising and Fashion Buying
Vancouver, BC - May 17, 2010 - Best suited for trendsetters rather than trend followers, fashion merchandising and fashion marketing are unique career opportunities to consider. Not only are fashion merchandisers and buyers the first on their friends' list to call during a fashion emergency, but they will h...More
May 10, 2010 - Fashion Merchandisers Hold Key to Retail Success
Visual merchandisers find careers with companies big and small
Vancouver, BC - May 10, 2010 - Walking into a store should be a pleasant and inviting experience. Who wants to shop in a poorly lit, untidy and cramped store? Visual merchandisers are often forgotten in an extensive marketing plan but they contribute so much to a retailer's success.
...More
April 28, 2010 - Breaking into the Fashion Industry
Why a Diploma in Marketing and Merchandising Helps
Vancouver, BC - April 28, 2010 - Imagine that you are given a chance to plan a marketing campaign for your favourite fashion brand; what would you do? Students who are passionate about advertising and marketing, and are especially excited about the fashion business, should consider taking a diplo...More
March 24, 2010 - Fashion Marketing Brings Runway Fashion to Mainstream Viewers
Thought and planning behind fashion placements in film, TV and music videos
Vancouver, BC - March 24, 2010 - Can't watch a movie or television show without finding out which designer or fashion house played a part in costume design? You're not the only one.
It's no surprise that entertainment mediums in contemporary society are increasingly depe...More
March 16, 2010 - Fashion Your Seatbelts - Vancouver Fashion Week
Vancouver Fashion Week is the perfect place for fashion students to network with industry professsionals
Vancouver, BC - March 16, 2010 - Hold on to your hats - Vancouver Fashion Week (VFW) is fast approaching from April 7 - 11, 2010. Recognized as one of Canada's premier fashion events, VFW is still going strong since its debut in 2000. As fashi...More
March 15, 2010 - Around the World and Back - Fall 2010
Fall collections show a variety of new fashion styles
Vancouver, BC - March 15, 2010 - New York, London, Milan, Paris - now that the four biggest fashion weeks are over, what have we seen?
Many designers turned to soft, subtle colours and serene lines for the Fall 2010 ready-to-wear collections perhaps in response to the slow, but steady revival...More