Project Runway offers unique marketing medium for fashion design industry
Vancouver, BC - April 6, 2010 - When Tim Gunn says, "Make it work", you really have your work cut out for you. Project Runway, both the American and Canadian versions, has made a big impact on the fashion industry. Giving access to those who are unfamiliar with the fashion industry, including the concepts of sketching, sewing, pattern-making, fashion show production and beauty, Project Runway has brought the day-to-day operations of fashion design into the mainstream.
For aspiring fashion designers, buyers and marketing executives, Project Runway has become more than just a fashion TV show; each episode gives a glimpse into the planning, designing, production and presenting of a fashion line, along with tips and advice from industry professionals like Heidi Klum, Tim Gunn, Michael Kors and Iman, who are celebrities in their own right.
Among the challenges given to contestants on the show, the audience gets to see how hard work and creativity fair in a competitive environment like the world of fashion design. The show tries to give the designers real-world experience so that when the winner is selected, he or she can take the fashion lessons learned on the show and apply them to their real life fashion design career.
Today, the power of Project Runway has officially entered our homes-fans, fashion students and seasoned designers alike can purchase Brother Limited Edition Project Runway sewing machines, patterns from Simplicity's Project Runway Collection, and other garment construction tools from the show's website. As the show gains popularity in the mainstream, the public and the fashion community is embracing designers seen on the fashion TV show like Kim Cathers, season four winner Christian Siriano and Canada's first season winner Evan Biddell. Marketing up and coming designers through TV and merchandise, Project Runway has opened new doors for aspiring fashion designers!
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